This sounds like BirchBox for gamers. LootCrate.com
first TV campaign, staring actor Sam Witwer of the SyFy series "Being Human." The monthly subscription service delivers gaming and pop culture gear to a subscriber base of 400,000 "Looters." In the
spot, "Meet The Looter," viewers follow the main Looter as he explains how swag is collected and sent to subscribers for $20 a month. Looter walks through secret passages and through live-action game
scenes, casually grabbing content from each scene to add to the LootCrate. The spot ends with the Looter personally delivering subscription boxes via jetpack. The ad, seen here
, is running on Adult Swim, Comedy Central, Discovery Science, ESPN Classic, ESPN University, ESPN news, Fox Sports, FX and FXX, among
handled the media buy.