• Belize, ICF Olson Launch AI Travel Experience Game
    The Belize Tourism Board (BTB) and its agency ICF Olson are introducing what they call the first interactive game that uses artificial intelligence (AI) and Facebook to provide an immersive experience to users.  The Hunt for the Crystal Maiden lets players "choose-your-own adventure" by enabling them to determine their journey through Western Belize, whether to further explore animals, jungles or people. The game is accessible through Facebook Messenger via mobile or desktop.  Afterward, players are encouraged to use hashtag #ChooseYourOwnBelizeAdventure to discuss their experience as an additional way of raising awareness.  ICF Olson calls this game the "first of its kind in ...
  • Macallan Taps Ivy For 'Rare' Live Event
    In an attempt to reach upscale Millennials, Macallan is working with networking company Ivy and its in-house ad-marketing team on an extensive partnership that includes live events and array of content. Macallan's "GratiTuesday Series" of experiential events will visit New York, Los Angeles, Miami and Boston during the holidays to toast members of the Ivy community as well as offer tastings of The Macallan Rare Cask Scotch whisky. Each gathering will include about 50 people as every Ivy member is bringing a plus-one to extend the reach of these events. Then, Ivy's in-house team will design specific content pieces from ...
  • School Of Thought's 'Anti-Weinstein' Video For Milliman
    Insurance industry consultant Milliman is launching a new, recruitment-oriented video to expand and diversify its workforce and promote the non-profit Ada Developers Academy, which helps female programmers break into the field. When ad agency School of Thought started working on this video, executives referred to it, internally, as “the anti-Weinstein." By the time they were done, they were calling it “the anti-WeinsteinCKMooreFranken.” This is a new direction for the privately-held consultancy as it weaves corporate social responsibility type themes and content into its external campaigns for the first time. The four-minute video shows the sacrifices 34-year-old Aurora Anderson made ...
  • NY Lottery's New 'Bodega Cat' Campaign
    The New York Lottery is out with a new campaign promoting its holiday scratch-off tickets, which are issued each November.  The campaign, from McCann New York, is called “Bodega Cat,” and features, well, a bodega and the cat that lives there. The creative tells the story of a long journey the cat makes to bring a little cheer to its owner.  Have a look here.  This campaign runs through Dec. 24 in New York State and includes TV OOH, social media, print, radio, point-of-sale and other retail efforts.  UM (media) and Momentum (Retail POS) were also involved in the ...
  • Old Navy Ties Holiday Campaign To Giving Back
    After Old Navy's high-profile announcement this summer the retailer was forgoing celebrity ambassadors in favor of highlighting its fashion, the retailer is now acknowledging the decision has some exceptions. The company and AOR Chandelier Creative are teaming up with comedian and actress Jenny Slate to introduce several digital-only video spots for Black Friday to promote the retailer's Cozy Socks collection.  In July, CMO Jamie Gersch was quoted as saying Old Navy has "no plans in sight for a celebrity" since "we've done a good job of finding scenarios that are engaging and hitting on what's going on in the ...
  • Every Man Has A Story, Including William Henry
    William Henry, the men’s jewelry and luxury accessories is unveiling a brand advertising campaign, “Every Man Has A Story,” to tell the story behind  its unconventional designs and men who possess them.  The campaign, created by Leopold Ketel, a boutique creative agency based in Portland, Ore., is designed to  bridge the connection between William Henry’s roots as a talented designer and maker of some of the most collectable pocketknives in the world and the company’s more recent sojourn into men’s jewelry and other luxury accessories. The campaign will include both national print and digital media, appearing in such luxury publication ...
  • NYC's Big International 'True York City' Campaign
    New York City’s tourism marketing organization NYC & Company is launching a big new campaign—“True York City”--with media and partnerships running across 17 countries through spring 2018. The value of the campaign is estimated at $15.6 million, per the organization. The “True York City” creative showcases both well-known and lesser known areas of the five boroughs and invites New York residents to submit their own images. Artwork depicts the phrase “Famous Original New York City" with typography using a sampling of NYC visuals from past and present as an art form. Graphics include an apple (“The Big Apple”), five ...
  • Reindeer Eat Healthy Snacks In New McDonald's Holiday Campaign
    McDonald's is introducing its most ambitious and extensive holiday campaign in the UK with the #ReindeerReady Christmas campaign. As part of the promotion, the fast food chain is distributing free packs of carrot sticks, rebranded as 'Reindeer Treats.' Developed with Leo Burnett, the creative centers around one little girl’s excitement for the arrival of Father Christmas’s reindeer as she carries her last carrot stick for the reindeer on Christmas Eve. The clip's twist has her realizing Father Christmas has more than one reindeer. Ultimately, her dad helps her find enough carrots for the fictional animals in time for their ...
  • Campaign Tracks Heart 'Numbers'
    The American Heart Association, American Stroke Association and American Medical Association are introducing a new public service campaign to raise awareness about high blood pressure (HBP). “HBP Numbers” was created by The Ad Council in partnership with Havas Adrenaline and Great Bowery Film. The creative features real people who have suffered a heart attack or stroke attributed to their HBP. The black-and-white images are contrasted with red numbers indicating the person's blood pressure ratio. The overall call-to-action is designed to encourage people to monitor their numbers to avoid similar circumstances. The campaign runs online as well as across ...
  • Marc USA Supports Chicago Homeless With Pro Bono Campaign
    Marc USA is seeking to help Chicago homeless this holiday season with its pro bono advocacy campaign that raises awareness and urges financial support for the Chicago Coalition for the Homeless. Launching this week to coincide with the national Homeless Awareness Week, the creative proclaims, “Let’s make Chicago a 4-star city for everyone” by leveraging Chicago’s 4-star flag that symbolizes for most residents the city’s top quality of life. Ads show well-known Chicago neighborhoods that would likely rate “four stars” are contrasted with the “half-star rated” viaducts and street corners that serve as homes for thousands of Chicagoans. The ...
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