• Old Navy Ties Holiday Campaign To Giving Back
    After Old Navy's high-profile announcement this summer the retailer was forgoing celebrity ambassadors in favor of highlighting its fashion, the retailer is now acknowledging the decision has some exceptions. The company and AOR Chandelier Creative are teaming up with comedian and actress Jenny Slate to introduce several digital-only video spots for Black Friday to promote the retailer's Cozy Socks collection.  In July, CMO Jamie Gersch was quoted as saying Old Navy has "no plans in sight for a celebrity" since "we've done a good job of finding scenarios that are engaging and hitting on what's going on in the ...
  • Every Man Has A Story, Including William Henry
    William Henry, the men’s jewelry and luxury accessories is unveiling a brand advertising campaign, “Every Man Has A Story,” to tell the story behind  its unconventional designs and men who possess them.  The campaign, created by Leopold Ketel, a boutique creative agency based in Portland, Ore., is designed to  bridge the connection between William Henry’s roots as a talented designer and maker of some of the most collectable pocketknives in the world and the company’s more recent sojourn into men’s jewelry and other luxury accessories. The campaign will include both national print and digital media, appearing in such luxury publication ...
  • NYC's Big International 'True York City' Campaign
    New York City’s tourism marketing organization NYC & Company is launching a big new campaign—“True York City”--with media and partnerships running across 17 countries through spring 2018. The value of the campaign is estimated at $15.6 million, per the organization. The “True York City” creative showcases both well-known and lesser known areas of the five boroughs and invites New York residents to submit their own images. Artwork depicts the phrase “Famous Original New York City" with typography using a sampling of NYC visuals from past and present as an art form. Graphics include an apple (“The Big Apple”), five ...
  • Reindeer Eat Healthy Snacks In New McDonald's Holiday Campaign
    McDonald's is introducing its most ambitious and extensive holiday campaign in the UK with the #ReindeerReady Christmas campaign. As part of the promotion, the fast food chain is distributing free packs of carrot sticks, rebranded as 'Reindeer Treats.' Developed with Leo Burnett, the creative centers around one little girl’s excitement for the arrival of Father Christmas’s reindeer as she carries her last carrot stick for the reindeer on Christmas Eve. The clip's twist has her realizing Father Christmas has more than one reindeer. Ultimately, her dad helps her find enough carrots for the fictional animals in time for their ...
  • Campaign Tracks Heart 'Numbers'
    The American Heart Association, American Stroke Association and American Medical Association are introducing a new public service campaign to raise awareness about high blood pressure (HBP). “HBP Numbers” was created by The Ad Council in partnership with Havas Adrenaline and Great Bowery Film. The creative features real people who have suffered a heart attack or stroke attributed to their HBP. The black-and-white images are contrasted with red numbers indicating the person's blood pressure ratio. The overall call-to-action is designed to encourage people to monitor their numbers to avoid similar circumstances. The campaign runs online as well as across ...
  • Marc USA Supports Chicago Homeless With Pro Bono Campaign
    Marc USA is seeking to help Chicago homeless this holiday season with its pro bono advocacy campaign that raises awareness and urges financial support for the Chicago Coalition for the Homeless. Launching this week to coincide with the national Homeless Awareness Week, the creative proclaims, “Let’s make Chicago a 4-star city for everyone” by leveraging Chicago’s 4-star flag that symbolizes for most residents the city’s top quality of life. Ads show well-known Chicago neighborhoods that would likely rate “four stars” are contrasted with the “half-star rated” viaducts and street corners that serve as homes for thousands of Chicagoans. The ...
  • Spanish Lottery Shoots For The Stars
    The Spanish Lottery and Leo Burnett Madrid are introducing "Danielle", a short film to encourage people to participate in this year's Christmas lottery, which offers a prize considered the biggest in the world. The Spanish Lottery is a national tradition dating back to 1812.This annual tradition finds people coming together to “share” by purchasing tickets in groups with friends and family, and often, with their local community at neighborhood bars. Directed by Academy Award-winning director Alejandro Amenábar, “Danielle" introduces an interstellar visitor who unexpectedly lands on earth and meets Daniel, a tour guide from Madrid. The film is supported ...
  • Mohegan Sun Creates Its First Branded Content Series
    Mohegan Sun is expanding the resort's traditional advertising strategy by introducing its first-ever branded content series. "We are advertising ourselves without advertising" says George Galinsky, senior vice president, marketing communications, Mohegan Gaming & Entertainment.  The “Back of House" online TV series is designed to provide "a glimpse of the behind-the-scene happenings" at the resort and casino destination. For instance, one episode explores the challenges of preparing for a meet-and-greet with "The Bachelorette," while others look at managing a Kenny Chesney concert and handing an after-party for DJ Khalid. Each focuses on a real Mohegan Sun ...
  • Yoplait Expands Judgment-Free Zone For Moms
    Yoplait is partnering with 72andSunny New York, Mindshare, and Fast Horse to expand the  yogurt brand's "Mom On" campaign that addresses unwanted criticism moms receive. The campaign centers around 1-833-MOM-TIPS, a fully functional, sarcastic tip line that moms are encouraged to pass along to others. Callers are greeted with a male voice inviting people to select from a menu ranging from complaints about career choices to personal social media presence. Each prompt brings another level of judgment, such as food choices leading to whether the mom packs the right bento style box. It ultimately ends with the guide saying there ...
  • Tennessee Tourism: Adding Some Color To The Fall For Those Who've Never Seen It
    VML is out with a poignant new fall foliage campaign for client Tennessee Tourism. The fall leafing season is a sight to behold as most of us know. It also happens to be a $1 billion industry in the U.S. But millions of American’s (one in 12 American men according to the agency) have never experienced the beauty of the season due to various forms of colorblindness. The agency set out to change that for the color blind who might be visiting Tennessee’s Great Smoky Mountains this fall with some help from EnChroma, a company that makes special lenses that ...
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