The creative is designed to highlight the grocery chain's status as both producer and distributor but adding a layer of emotion that the chain is known for.
This is the first time technology has been applied in this way, to create a fully interactive virtual puppet that could be re-animated live on-set.
Red Sox opening day ads will point out that "Sox and boots belong together" and feature photos of Fenway Stadium with the team's logo and Bean boots.
There will also be a PR-driven partnership with lifestyle platform Gilt that will include a branded content push and NYC pop-up April 12-14.
On the team's 60th Anniversary, 215 McCann has developed the San Francisco Giants’ “It Doesn’t Get More SF” campaign to highlight the team’s place both in San Francisco’s history and pop culture. Five 30-second spots titled “If I Weren’t a Player" feature a Giants team member (Brandon Crawford, Joe Panik, Hunter Pence, Buster Posey, Andrew McCutchen) humorously and realistically conveying what they would do if they weren't Giants baseball players. To that end, 2nd baseman Joe Panik says he'd be both the founder of a San Francisco tech startup and a major Giants fan, while outfielder Hunter Pence ...
The spot is the first in a new campaign dubbed "Obvious Change," which is part of the client's umbrella "Status Go" brand platform.
The PSAs run on TV, radio, print, out-of-home and digital, all airing in donated time and space per the Ad Council's model.
The ads are featured on digital panels powered by dynamic triggers synced to day and time. Each creative version builds on the "I Travel For ..." brand campaign.
The strategy includes an integration with Cluep that uses AI to reach people who are posting about tires on social media with relevant tire-related offer messages.
The digital strategy includes ads appearing on Pandora's website, in-stores and via e-store emails, as well as paid and organic social.