AARP and Grey New York are expanding the campaign across online video, social media, digital, public relations and special events.
Barbasol next year celebrates its 100th anniversary and plans to utilize this new multimedia partnership to promote that milestone.
It's based on the idea that most people love the "thrill of the find: that special feeling you get when you discover something amazing."
Just in time for K9 Veterans Day, which is today, pet treat brand Dingo and its agency, Rodgers Townsend, are introducing the “See Freedom Through Their Eyes” campaign. The creative illustrates how dogs see shades of color. In addition to distributing hand-sewn, commemorative flags to select fans, including one K9 handler during a service dog memorial, Dingo is primarily focusing on raising consumers' awareness of this day through digital engagement. Facebook hosts the video as well as enables users to fly a virtual flag by updating their profile frame. The video is also on Dingo’s YouTube Channel and their website …
In addition to online videos, three :30-second spots appear across California's Monterey county during prime-time programming.
However, in an unusual twist, "because the reef promises the unexpected, the prizes will be too-all listed items will initially be hidden."
The tech giant also released a short film produced in-house at HP Studios called Paro, which, shot in India, celebrates an aspiring young writer's potential.
The billboard features a giant pair of wings made of kale along with the message: "People in LA love kale. And taking photos in front of wings. You're welcome."
The campaign was developed in-house with the original design for Jimmy the frog and robot created by eZanga's web designer, Ted Kolodzey.
The creative builds on a social and editorial campaign originally developed in 2015 to showcase the people responsible for the AC Hotels experience.