• NEW! Border Wars Are Playful, With Minimal Clothing, In Carl's Jr. Ad
    To promote its Tex Mex Thickburger, Carl's Jr. went to the border of Texas and Mexico to settle the score in the only way the brand knows how: with scantily clad women using the fence separating Texas and Mexico as a volleyball net. Women from both countries play in front of fans representing both sides in "Borderball." The spot ends with a man from Mexico and a guy from Texas deciding to wait to tell the women that the burger is both Tex and Mex -- so they can keep watching the women hash things out ...
  • Colle+McVoy Creates Handshake Tester For Those Attending Advertising Week
    Random App of the week: Advertising Week is a time where you'll meet tons of new people and undoubtedly shake a lot of hands. Just how good is your handshake? First impressions make lasting impressions, so Colle+McVoy created the Handshake Tester mobile app to test your grip. No one wants to shake hands with someone with a death grip -- or worse, a clammy hand. Visit HandshakeTester.com on your mobile phone and shake it up to find your handshake. There are 11 in all, with names like Barbarian, Politician and Clams Casino.
  • Foot Locker Campaign Displays Inner Thoughts Of Victor Cruz
    Talk about awkward. Foot Locker launched a TV campaign starring two New York Giants football players -- and their inner thoughts. Victor Cruz runs into Odell Beckham Jr. at training camp, and it's the first time the pair has spoken since Cruz was sidelined with an injury and replaced by Beckham Jr. Cruz is polite, but his inner thoughts reveal that he's eager to take back his spot on the roster that Beckham Jr. successfully filled last year. The spot ends with viewers hearing the inner voice of Beckham Jr. -- who wonders why Cruz is ...
  • Nissan Europe Creates 'Truckerball,' A Soccer Game On Back Of Moving Trucks
    To support a global partnership with the UEFA Champions League, Nissan Europe launched a pan-European campaign called "Truckerball," which consists of a spirited game of soccer set on the back of Nissan NT400 Cabstars trucks. I don't know how the players stay on the trucks, but they do -- and it makes for an interesting version of soccer. A version I would not want to play without a harness of some sort. Following the trucks are fans and a referee in Nissan e-NV200, Navara and NV400 vehicles. And watch out for a cameo from Manchester City ...
  • Soccer Star Shoots Bad Lightbulbs In Ad For Cree
    Abby Wambach, captain of the World Cup U.S. Women's Soccer Team, puts an end to bad lighting in a 90-second ad for Cree lighting. Wambach enters a darkened stadium that's lit only by six old, out-of-date fluorescent, metal halide and incandescent bulbs, hanging inside a goal post. One by one, Wambach shoots a soccer ball until each light is destroyed and she's standing in complete darkness. "Time to end bad lighting. Cree: light a better way," closes the video as the stadium's LED lights turn on. See it here, created by Baldwin&.
  • NEW! Orbit Gum Sends Nikki Glaser On Coffee Dates For #NationalCoffeeDay
    An app to test your handshake at Advertising Week. Nike Running celebrates last place marathon finisher. Let's launch!
  • NEW! Skol Ultra: The Official Beer Of Non-Official Athletes
    Skol Ulta makes its debut in Brazil with the tagline: "The official beer of non-official athletes." The brand targets athletic people who love to drink beer but hate the unnecessary carbs and additional calories. Skol Ultra has less of both than a typical beer. The launch ad features the song "Feeling Good" and follows the daily workout and post-workout routines of athletes with day jobs. Athletes sing a verse from the song as they run in the rain, ice a calf muscle during a work meeting and change into running shorts in their office parking lot. ...
  • NEW! Nike Running Ad Pays Tribute To Last-Place Marathon Finishers
    As a marathon runner, I found this ad for Nike Running so spot-on that it gave me chills. "Last" pays tribute to the marathon runner in last place. This person has the vantage point of seeing volunteers break down water stations and the sea of runners ahead of her get smaller and smaller. Even the spectators are gone. The visuals are so accurate: runners drenched in sweat, doing more of a shuffle than a run, wondering how far away the finish line is. You don't need to see the look on anyone's face to know that ...
  • NEW! One Pencil Creates Large Mural And Celebrates California Lottery's 30th Anniversary
    A single pencil was used to promote the California Lottery's 30th Anniversary and the funds it donates to public schools for equipment, notebooks and pencils. To illustrate that "A Little Goes A Long Way," David&Goliath hired artist Eric Nyquist to create a mural in one day, using one pencil. A 90-second video shows Nyquist at work as passersby stop, stare and snap photos of the mural in process. The end result is the phrase "A little goes a long way," surrounded by schooltime symbols and a pencil that thanks lotto purchasers for supporting California's public schools ...
  • NEW! Yoplait Recruits Tough Guy Actor Dominic Purcell As Company Spokesman
    Dominic Purcell, international man of yogurt? The action actor serves as an unlikely spokesman for Yoplait's Greek 100 and Greek Whips. In the first ad, Purcell shows two faces: his hangry face and his happy, post-yogurt face. If you can spot the difference, let me know. See it here. In "Texture," Purcell likens the taste of Yoplait's Greek Whips to a fluffy cloud in his mouth. Watch it here. Wieden + Kennedy Portland created the campaign.
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