• Are 'You In' To The US Open?
    The United States Tennis Association (USTA) is encouraging people to attend the 2017 US Open in New York City with the "You In" campaign. Mcgarrybowen developed the creative while Spero was responsible for the out-of-home. The messaging juxtaposes well-known players with NYC images while a male voiceover motivates viewers to purchase tickets by alluding to NYC's culture by saying how only "NYC can throw a party this big" and to "not miss out" of this moment. The ads can be seen here and here. To capture the footage of a 15-story Roger Federer image, and other players images ...
  • Jaguar Land Rover North America Sponsors Upcoming Invictus Games
    Jaguar Land Rover North America today announced that it has signed on as the “presenting partner” of the upcoming Invictus Games Toronto 2017. The Invictus Games is an international sporting competition for wounded, ill and injured armed services members. This year’s games will held Sept. 23-30. The Games in Toronto will feature 550 military competitors from 17 nations competing across 12 events. The U.S. Team is made up of nearly 90 retired or active-duty service men and women from across the country and will compete in all events, including archery, indoor rowing, powerlifting, road cycling, sitting volleyball, swimming, track and field, wheelchair basketball, ...
  • Thumbs Up But Pinkies Down-New Underwood Canned Wine Campaign
    Union Wine Company and creative agency Swift are promoting the Oregon-based wine maker's Underwood line of canned wines by capitalizing on the brand's most recognizable asset: its iconic block logo. The new "Inside Every Can" campaign supports established offerings such as Pinot Noir and Rosé with “scenes within scenes” creative imagery. The ads show the cans silhouetted against a backdrop such as a pool and a riverbank. The nine-letter Underwood mark is replaced by a word or phrase that is designed to capture the brand’s “Pinkies Down” mantra and the spirit of summer through messages “Oh Hell Yes,” “The Reward,” ...
  • Moen's New 'Inspired By' Campaign From Havas Chicago
    Fortune Brands Home & Security (FBHS) and its agency Havas Chicago are continuing to raise awareness for the top-selling faucet brand Moen by equating the brand with elegance and modernity in a new campaign. The "Inspired By" campaign demonstrates the product's capability through five TV spots. The first “Power Clean, Inspired by Force” spot juxtaposes images of a thunderstorm storm, fire hose spigot, powerful hammer and a female boxer alongside the water pressure force from Moen’s faucets.  A second “Magnetix, Inspired by Attraction” ad uses pictures of people coming together and flowers turning toward the sun to illustrate the pull ...
  • NYC's Geo-Targeted, Personalized Hurricane Prep Campaign
    NYC Emergency Management is taking a new approach to the city's “Know Your Zone” hurricane evacuation preparedness campaign by featuring personalized portraits of real people for the first time. Developed with C&G Partners, the creative features preparedness tips from eight volunteers from Community Emergency Response Teams (CERT) who live in a number of the city’s different hurricane evacuation zones. For example, the portrait of Carol, CERT volunteer and Manhattan (Zone 2) resident, and her dog Mickey is accompanied with copy reading: "I know my pet is welcome in a hurricane evacuation center.” The campaign’s black and white images are designed ...
  • Air New Zealand Recruits Actor Sam Neill For Its First Global Campaign
    Air New Zealand launched its first global brand campaign today. Dubbed, A Better Way To Fly, the effort is designed to demonstrate how the airline remains focused on improving the in-flight experience with new products, services and innovations. The campaign was developed with Auckland ad agency True Unlimited and Sydney-based production house Plaza.  The new campaign features “Pete”, a CGI character inspired by New Zealand’s national bird, the kiwi. Pete is voiced by New Zealand actor and Jurassic Park star Sam Neill (who also plays one of the passengers on an Air New Zealand aircraft featured in the campaign). Pete takes viewers on ...
  • NEW! Ogilvy, Gentleman Scholar Create New Film For Lenovo Legion Brand
    A new animated film trailer for Lenovo's Legion brand of laptop computers is debuting online and in targeted media outlets all around the world this week. The project was conceived by creatives at Ogilvy & Mather New York in partnership with bicoastal creative production company Gentleman Scholar. In the film's action across 45 seconds, viewers first see a cloaked figure with its face appearing as the glowing Legion logo. In an abstract, darkened world, 3D grids and shapes transform into the distinct Lenovo Legion Laptop and its accessories. Stylishly relating the tale of the Legion from the collective point-of-view, the ...
  • NEW! Burnett, ComEd Stage Chicago Derby For Future Female STEM Stars
    Leo Burnett Chicago and utility company ComEd are encouraging teen girls to seek careers in STEM fields by converting old refrigerators into more advanced versions of Soapbox Derby-type race cars. As part of the ComEd IceBox Derby, thirty Chicago-area girls from ages 13 to 18 were divided into six teams to build vehicles and then to compete in a six-lap race in Daley Plaza, Chicago, a new venue for the four-year old event.  This year, the competition’s curriculum also included solar energy in the cars’ construction as a way to introduce the girls and young women to renewable energy technology. ...
  • NEW! Midnight Oil's Influencer Campaign For Lenovo
    Marketing agency Midnight Oil has launched a new influencer marketing campaign for Lenovo. The agency has produced a series of original content videos starring prominent social media personalities. Leveraging the group’s combined 400,000 social media followers, the talent featured in the campaign includes Nerdist News’ Kyle Hill, fashion designer/scrapbooker Amy Tangerine, and woman’s self-empowerment blogger, Jenna Rammell. In a series of “how to” videos designed for the influencers' audiences, they showcase their talents while using the Lenovo Yoga 720 and its Windows 10 features, such as intuitive optional pen input with Windows Ink. The influencers debuted the original content on ...
  • NEW! UN Puts Facebook Camera Effects To Work In #NotATarget Campaign From VML
    The United Nations is one of the first organizations to incorporate Facebook Camera Effects as part of a campaign to heighten awareness of the harrowing experiences of civilians in war zones. The Facebook Camera Effect uses the Facebook Live and Camera platforms as an interactive teleprompter. The #NotATarget campaign invites Facebook users through promoted posts, media, and user shares to utilize FCE to tell stories of civilians caught up in battle zone situatons The story will appear on the screen like a teleprompter, and FB users will read the story live to share with their followers. Viewers will be able ...
« Previous Entries