by Amy Corr on Mar 24, 2:36 PM
Children of the '80s, put your nostalgic hats on and watch
this throwback ad for the
Colorado Lottery. "The Fun Is Back" promotes the brand's $5 ATARI scratch-off games with a 30-second spot that parodies an ATARI 2600 commercial from the '80s. Rather than promote game cartridges, the new spot promotes scratch-offs tickets like Asteroids, Breakout and Centipede. Players can win up to $100,000. That's a lot of games.
Cactus, the agency behind the TV ad, also created a custom
Tumblr page, which will feature new content throughout the campaign.