• NEW! Zumba And Roomba Team Up For April Fool's Day Prank
    Apparently, people tend to mix-up the Zumba workout brand and the Roomba vacuum cleaning robot. Both brands have a great sense of humor and teamed up to create a quirky April Fool's Day campaign that combines both brands into one product. The #ZumbaRoomba combines housework and exercise. It has a docking station where users can play Zumba music, so as the Roomba vacuums, the homeowner can stay close by and exercise the pounds away. Check out videos of the combined products here, here and here. Consumers who follow Zumba on Facebook and …
  • NEW! Blackjet's Employee Perk: Free Pot
    Is it April 1 yet? Toronto-based creative agency Blackjet added a new employee perk, just in time for April Fool's Day. Aside from offering free coffee, free beer, a ping pong table, office music sharing and summer hours, the agency will now offer free pot and install a snack machine. Once it's legal in Ontario, the agency will start dispensing cannabis right next to its beer fridge. Talk about a dope agency. However will they weed out bad resumes? A video introducing the "new perk" was posted on the agency's homepage. Check it out …
  • Horror Movie Trailer Or Car Ad?
    What begins as a trailer for a horror movie is actually an ad for the 2016 Chevrolet Malibu and Cruze vehicles. Any horror movie lover almost instinctively wants to yell at the main character who always turns a corner to find trouble waiting. The same happens in this 60-second spot. A woman enters an abandoned house, where ghostly shadows await. Despite her trepidation, the woman continues through the house and is about to open a door when voices tell her to stop and leave the house. She isn't crazy, it's the theatergoers warning her of trouble. …
  • SoFi Welcomes Consumers To A Bankless World
    Don't call SoFi a bank. "This is the beginning of a bankless world" marks the company's first large ad push, positioning itself as a modern way to handle financial business. The spot describes traditional large banks that were created by men and considered too big to fail, as shots of brick-and-mortar establishments are shown. "Don't bank. SoFi," closes the ad, seen here, and created by MUH-TAY-ZIK | HOF-FER.
  • KBC Bank Wants Clients To Embrace Their Quirky Sides
    KBC bank in Ireland launched "You Be You, We'll Be Your Bank," encouraging customers buying their first home to embrace their quirky side when it comes to making a house a home. The ad, created by KK Outlet and MassiveMusic, features Gloria Gaynor's hit "I Am What I Am," and showcases new homeowners adding personal touches to their new abodes. One couple is taking DIY to a new level, while another makes the family room a place for singing and dancing. "You do the home bit and we'll do the house bit," closes the ad,
  • Stella Artois And Water.org Partner To 'Buy A Lady A Drink'
    Stella Artois and Water.org teamed up to "Buy A Lady A Drink." Those who purchase a limited edition Stella Artois chalice online will give the gift of water -- five year's worth -- to a woman in a developing country. Supporting the campaign is two 90-second videos, one starring Matt Damon. The first spot features a tower of spiraling Stella Artois glasses inside a white room. As the glasses rotate, painted images on the glasses tell the story of one woman's long daily journey to obtain clean water. See it here. A second video …
  • NEW! Kashi Makes Music With Ingredients Found In New Cereal Flavor
    Kraft runs a blind taste test and no one noticed. KFC tugs at heartstrings. Let's launch!
  • NEW! It's Never Too Early For A Leinenkugel's Summer Shandy
    Leinenkugel's is launching "Leinie Side of Life," on April 4, illustrating that it's never too early to break out a summer shandy. The campaign is the first work from the brand's new agency, Venables Bell & Partners San Francisco. In "Campfire," a group of friends, who clearly met as kids in band camp, relax with a summer shandy by a lake and play Boston's "More Than A Feeling" on their instruments. I'd love to know how they got the piano in the canoe. Perhaps the next round of ads? See it here. "Lake Bar" is …
  • NEW! Kraft Mac & Cheese Launches Massive Blind Taste Test
    Kraft Mac & Cheese informed fans that they were going to remove artificial ingredients from its beloved product, but never said when it would happen. The brand quietly relaunched its revamped macaroni and cheese, sans artificial flavors, preservatives or dyes. No one noticed. An ad campaign starring Craig Kilborn describes the massive blind taste test using the tagline: "It's changed. But it hasn't." The debut ad features Kilborn describing the world's largest blind taste test and how people of all ages, even dogs, never noticed the change. See it here. Another video goes inside Kraft …
  • NEW! Colorado Lottery Creates Throwback Ad For ATARI Scratch-Offs
    Children of the '80s, put your nostalgic hats on and watch this throwback ad for the Colorado Lottery. "The Fun Is Back" promotes the brand's $5 ATARI scratch-off games with a 30-second spot that parodies an ATARI 2600 commercial from the '80s. Rather than promote game cartridges, the new spot promotes scratch-offs tickets like Asteroids, Breakout and Centipede. Players can win up to $100,000. That's a lot of games. Cactus, the agency behind the TV ad, also created a custom Tumblr page, which will feature new content throughout the campaign.
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