Don't call SoFi
a bank. "This is the beginning of a bankless world"
marks the company's first large ad push, positioning itself as a modern way to handle financial business. The spot describes traditional large banks that were created by men and considered too big to
fail, as shots of brick-and-mortar establishments are shown. "Don't bank. SoFi," closes the ad, seen here
, and created by MUH-TAY-ZIK