SoFi Welcomes Consumers To A Bankless World

Don't call SoFi a bank. "This is the beginning of a bankless world" marks the company's first large ad push, positioning itself as a modern way to handle financial business. The spot describes traditional large banks that were created by men and considered too big to fail, as shots of brick-and-mortar establishments are shown. "Don't bank. SoFi," closes the ad, seen here, and created by MUH-TAY-ZIK | HOF-FER.
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