NEW! It's Never Too Early For A Leinenkugel's Summer Shandy
- by Amy Corr @MediaPostOTL, March 28, 2016
Leinenkugel's is launching "Leinie Side of Life," on April 4,
illustrating that it's never too early to break out a summer shandy. The campaign is the first work from the brand's new agency, Venables Bell & Partners San Francisco. In
"Campfire," a group of friends, who clearly met as kids in band camp, relax with a summer shandy by a lake and play Boston's "More Than A Feeling" on their instruments. I'd love to know how they got
the piano in the canoe. Perhaps the next round of ads? See it here. "Lake Bar" is my kind of establishment. It's a bar in the middle of a
lake, set up to provide refreshment for divers, fisherman and a passing canoe. Watch it here.
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