• Peet's Coffee Wants To Know: 'What Fills Your Cup?'
    Peet's Coffee and its agency Cutwater are kicking off the coffee brand's new advertising campaign, "What Fills Your Cup?" The campaign includes select influencers like "Top Chef" winner Kristen Kish, professional surfer Brianna Cope, photographer Scott Borrero, and roastmaster Doug Welsh discussing their passions, and hopefully inspiring Peet’s fans to share theirs. Have a look here. The campaign includes digital videos, static and animated banners and an interactive social filter via Snapchat. Peet’s is working with San Francisco-based agency Swirl on the media. A complementary sweepstakes will invite fans to “Share Your Passion” by uploading ...
  • Amtrak Challenges The 'Travel Quo'
    Amtrak is embarking on one of its biggest advertising efforts with the "Break The Travel Quo" campaign, designed to serve as a long-running platform for the brand. Developed with FCB New York, the campaign's first phase introduced teaser ads earlier this month to capture travelers’ attention by suggesting there's an airline that solves the usual pain points of travels, such as letting you take four bags or using your phone anytime. Then, everyone who viewed the teaser was retargeted to receive an updated ad pitching Amtrak, not an airline, as the actual solution to those pain points. The campaign ...
  • "What To Expect When You're Expecting.... A Teenager"
    The Ad Council, in partnership with the U.S. Department of Health and Human Services’ Children’s Bureau, AdoptUSKids and creative agency KBS, are encouraging foster care parents to adopt teens with the “What To Expect When You’re Expecting…. A Teenager” campaign. KBS worked with the authors and illustrator of the “What To Expect” baby book for revised drawings. The humorous TV spots and digital videos feature "well-intentioned" moms and dads attempting to give new parents of teens step-by-step parenting tutorials in the distinctive "What To Expect When You’re Expecting" tone. The spots conclude with the tagline, “You don’t have to ...
  • Theravent's First National Ad Campaign
    Foundation Consumer Healthcare is launching its first national ad campaign for its anti-snoring strip Theravent, which shows how disrupted sleep can also lead to disrupted relationships. Developed with The VIA Agency, the "No Excuses" campaign highlights how the over-the-counter product, as opposed to prescribed drugs, can get couples happily back in bed together. Have a look here. The campaign includes national TV and radio spots running through the end of the year, and may be extended into 2018. This is the first work The VIA Agency has completed for Theravent since being named agency of record in ...
  • 'Hoodies For Homeless' Goes Global
    The Havas network is "leveraging all its power" to support the Hoodies for the Homeless project developed by Havas employee and musician Tavis Eaton. Two years ago Eaton approached Havas with an idea to bring awareness to the issue of homelessness by launching an internal hoodies collection project in the New York office.  Eaton staged a music performance at the office. Employees attending the event brought a hoodie to be donated to the homeless. And Havas matched each hoodie donation with an additional $50. The event was deemed a big success—so much so that Havas and Arnold Worldwide are now ...
  • LLBean's New 'Outsider' Manifesto: It Helps To Be Outside When You Read It
    The VIA Agency has created a “manifesto” to go with client L.L.Bean’s “Be An Outsider” campaign. The manifesto  was distributed today (the first day of fall) as a full-page insert in the New York Times.   And it helps a lot if you’re outside when you read it -- because the ink with which it's written only appears when exposed to UV rays. Yes, you can bring it to a sun-exposed window and the words will also appear. Just be sure to keep it exposed to the light, unless you’re a really fast reader, because the ink fades quickly when the ...
  • Got Love? Milk Campaign Does
    The California Milk Processor Board and its agency Goodby Silverstein & Partners are encouraging further milk consumption by highlighting individual milk-and-food combinations. The "Love Stories" campaign draws on classic dating scenarios to highlight the versatility of milk when pairing with other foods, like cookies, donuts, tacos and chicken wings. In addition to an online video,  print work features a "Food Loves Milk" headline alongside individual milk-and-food combinations. The creative will be displayed in-store at supermarkets across California. The campaign includes top social media influencers sharing their own love stories and ...
  • San Diego Zoo Seeks To Protect Rhinos
    The San Diego Zoo and agency Epsilon are celebrating World Rhino Day on Sept. 22 with the “Let’s Turn Things Around” campaign to raise awareness and financial support for Northern White Rhinos. The creative is designed to emphasize the urgency of the animals' plight: There are only three left in the world, all under 24-hour surveillance. The campaign shows a rhino "slipping away into nothingness" through an hourglass. Viewers are directed to ENDextinction.org, where they can submit their donations. The site also showcases how the Global Wildlife Conservancy is using funds, including  removing rhinos from dangerous ...
  • Sierra Trading Post Relaunches Brand With Campaign From Grey NY
    Sierra Trading Post, part of the T.J.Maxx, HomeGoods & Marshalls Family, has been around for 30+ years, but is reintroducing the brand with a national marketing campaign dubbed “Go Wild, Folks.”   As part of the brand relaunch, from Grey New York, the firm has launched its first TV ad, “Fight or Flight.” The campaign communicate the idea that the great outdoors is accessible to anyone, from avid campers and bikers to people who enjoy occasional outdoor activity. STP promotes itelf as the go-to emporium for everybody’s apparel and gear needs for outdoor accessibility. The brand did a soft ...
  • The Trade Desk Launches First TV Spot
    The Trade Desk (TTD) and agency Walrus are hoping to help people understand the abstract world of programmatic advertising with the "Missed Connections" campaign. TTD says this is a first-of-its-kind campaign because it aims to bring personality to an extremely complex topic: programmatic advertising.   The creative features a polka-dot-loving woman who keeps “missing” the programmatic ads for a pair of pink polka-dotted pants, despite several attempts to get her attention. She misses the ad because, first, her tablet battery dies -- and then she has to answer her doorbell right before the ad hits her flat screen. The ...
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