• Bombfell Launches First Ad Campaign
    Subscription menswear fashion service Bombfell is embarking on its first advertising campaign to coincide with its new brand identity. Developed with agency Circus Maximus, the creative is designed to appeal to men looking for simpler ways to dress better. The new bold wordmark and logomark are meant to convey a modern, approachable, and masculine quality. This new campaign launches with subway placements in NYC building upon its previous strategy that focused on its website and word-of-mouth.  
  • Heineken Kicks Off New Global UEFA Champion League Campaign
    Heineken is releasing its latest campaign supporting its sponsorship of the UEFA Champions League soccer competition. Developed with Publicis Italy, the creative shows a match as an unpredictable story that is best observed with friends and Heineken beer. Spots in the campaign include, “The Wall,” “The Last Duel,” and “The Chase.” For now, the campaign is a global digital buy but in 2018, Heineken and Publicis teams in individual countries will utilize it in different ways as they activate their own UEFA media strategies. Heineken has served as a sponsor for the UEFA Champion League since 1994. ...
  • Sports Streamer fuboTV Launches First TV Campaign
    fuboTV is introducing its first TV commercial to raise awareness for the sports streaming TV service. Developed with BIGEYEDWISH and Duckworth Entertainment, the creative introduces comedian and actor Michael Varamogiannis as Fubo Chávez, self-described as the world's biggest fan. "Chávez was created with the goal of being both a memorable character as well as a persona that can exist beyond the confines of the initial TV spots," according to the agency.   Deutsch is handling media buying for the multi-platform campaign that includes three 15-second commercials airing during NFL games this season on CBS, FOX and NBC. The spots ...
  • Hyundai Launches First TV Spot For Cancer Charity
    Hyundai is launching its first national TV spot for Hope On Wheels, a nonprofit supported by the automaker in honor of National Childhood Cancer Awareness Month. Developed with agency INNOCEAN Worldwide, the "Our Greatest Feature" spot shows a woman driving a Hyundai Sonata throughout the city and eventually pulling up to a children's cancer hospital to meet a small child and her father, when a voiceover says the best standard feature on every "Hyundai is Hope." The ad ends by explaining its role with helping this charity. The 30-second spot will ...
  • Popeyes Wants You To Stop Craving (Almost All) Fast Food
    Popeyes is seeking to shake people out of their go-to fast food restaurants with a new campaign created in partnership with the chicken chain's beverage provider Coca-Cola. Developed with AOR GSD&M, the “Big Box Crave Off” challenge features two people sitting at opposite ends of a table while wearing an EEG headset to measure their brain waves. A levitating tray moves closer to the one whose brainwaves measure a higher level of craving while viewing the Popeyes Big Box meal and Coke beverage. The spot runs on Facebook, Instagram, Complex and ESPN and is supported with ...
  • Samsung Wants You To 'Go Beyond Fitness' With Its Wearables
    Samsung and agency Cheil Worldwide Seoul are supporting the Korean brand's wearable fitness collection with a new campaign. The creative is designed to broaden the appeal and relevance of these products beyond the category’s traditional target of athletes and sports fanatics. “Since most people are not serious athletes, I am pretty sure that young audiences will be able to see themselves in this film," says Kate Oh, ECD, Cheil Worldwide Seoul. The "Go Beyond Fitness" tagline is meant to convey the idea that the Samsung wearables can help boost overall well-being as opposed to just keeping track of benchmark metrics ...
  • Squarespace Doesn't Want You To Get Lost In The Shuffle
    Digital content management provider Squarespace is launching a new campaign that uses humor to illustrate how there are too many somewhat boring and ho-hum online websites in the world. Developed with Squarespace's in-house team, the "Make It Stand Out" creative uses a tongue-in-cheek data-driven approach to illustrate that there are 132 bands named Atlas and 65,924 folks who brand themselves as “storytellers.”  In the campaign Squarespace positions itself as an alternative provider that can help customers stand out from the competition with beautiful and distinctive websites. In addition, the new "Make It Yourself" creative ...
  • Simple Skincare Targets 'Fun' Teens
    Unilever's Simple Skincare and agency TMW Unlimited are attempting to redefine the teen skincare category in the UK away from troubleshooting problems, like acne and oily skin, in favor of upbeat and positive messages. The "Fun Never Stops" creative is aimed at teenagers who love to experiment with makeup. Part of  the brand’s positioning is the easy removal of its cosmetic products.   New ads show various teen girls having fun with their looks underscored with a tagline suggesting ‘the fun never stops’. The media buy - handled by Mindshare - includes a 20-second ad for video-on-demand channels, Facebook and ...
  • Leo Burnett Helps Coty Relaunch Its Playboy Fragrances Collection
    Coty and agency Leo Burnett France are relaunching Playboy Fragrances with the "Never Stop Playing" global campaign designed to empower Millennials. The campaign's theme incorporates the message of Cooper Hefner, son of Playboy founder Hugh Heffner, who says: ‘‘Playboy Fragrances reflect our ethos that life should be looked at like an adventure, and regardless of age, one should never stop playing.’’ The creative uses quick-edited clips of young people enjoying themselves while a voiceover provides motivational statements such as "Be the leader" and "Remember you are in control." In addition to a TV spot, the campaign includes in-store signage ...
  • New Dockers Campaign Intended To Reinvigorate Its Khakis Collection
    Levi Strauss is returning its Dockers brand back to its heritage with the "Always On" campaign that places its khaki pants – including the launch of the brand's new collection – front and center. Developed with IPG agency FCB West, the campaign highlights Dockers khakis by suggesting how these pants prepare men for life moments, such as landing a first date or job interview. One ad, for instance, shows a man kicking a soccer ball under the message, "Pants that show your boss who's boss." Another tagline states “Pants that Turn One Night into a Weekend.” “Not so long ago, ...
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