• NEW! Heinz Jalapeno Targets Millennials With 'Lil' Kicker' Campaign
    Heinz is promoting its Jalapeño Ketchup by targeting Millennials with an online campaign full of kick. “Lil’ Kicker” stars a miniature donkey with the same name wearing saddlebags full of Heinz Jalapeño Ketchup that he delivers to those who need some spice in both their food and life. In “Trim,” Lil’ Kicker visits a twenty-something man eating a plain chicken tender. The man grabs a bottle of Jalapeño Ketchup and gets a much-needed flavor kick. Lil’ Kicker also doles out hair-care advice, like when it’s time to trim your unibrow. See ...
  • New! 17 Minutes To Live? Do.com Helps Man Plan His Going-Away Party
    Do.com, a cloud-based social productivity app, lets groups of friends or small businesses get work done… fast. And seconds count when you’re given a short time to live. A man in a senior citizen’s home is told he has precisely 17 minutes to live. Not wanting to waste a second, he whips out his tablet and starts delegating work to his friends. One makes a meatloaf, another brings music, and someone else brings party favors. This is a going-away-and-never-coming-back party. The friends step up, plan an epic party and count down the ...
  • NEW! Trolli Candy's 'Weirdly Awesome' Campaign
    Trolli's Sour Brite Crawlers launched a “Weirdly Awesome” campaign that began with a candy-filled piñata delivered to the MediaPost office. It's the brand's first national marketing campaign, and I can attest that it’s also a memorable one. The campaign targets kids age 12-17 with a Tumblr account and online videos that are as quirky and strange as the candy’s weird shapes. In “Best Friend Ever,” a lonely boy creates a best friend: a dog made of Trolli sour brite crawlers. The pair does everything together until a teenage boy grabs the ...
  • Adobe Asks: 'Do You Know What Your Marketing Is Doing?'
    Drop everything for a free vacation on Heineken. Grey Poupon crowd-sources concession speech. Let's launch!
  • If Claire Danes Doesn't Drive An Audi, She Goes To Jail
    The life of Claire Danes is full of puppies, rainbows, Emmy awards, having her name mispronounced and references to “My So-Called Life.” Not too shabby. Plus, if she doesn’t drive an Audi, her future might include some jail time. “Smart Performer” stars Claire Danes in a “Sliding Doors” scenario: Danes needs to make it to the Emmys either by driving herself in an Audi TDI clean-diesel car or be driven in a town car by a quirky driver. If she chooses the Audi, she takes the scenic route, full of puppies, rainbows ...
  • Oxygen Media Launches TV Everywhere App
    Random iPhone App of the week: Oxygen Media launched a TV Everywhere iPhone and iPad app giving fans access to its TV programming the day after it airs. “Oxygen NOW” derives its name from the “Bravo Now” app. “Oxygen NOW” will be available for Android devices in October. Fans will be able to sign up for notifications about newly available content and watch premiere episodes from Oxygen’s portfolio of original series including “My Big Fat Revenge,” “Preachers of L.A.,” “Best Ink,” “Snapped” and “Bad Girls Club.” The app is available for free ...
  • Nissan Versa Note Takes Drivers On A 'Door Trip'
    Nissan launched a TV spot for its Versa Note illustrating the roominess found in a hatchback vehicle. “Door Trip” begins at a color festival, where concertgoers dance and throw colored powder. Each time viewers look though the Versa Note’s fifth door they are transported to a new location, like campgrounds, an outdoor movie, kite-boarding site and another concert. And all the equipment needed for these activities fits in a hatchback, like the bicycle, musical instruments and picnic basket. See it here, created by TBWA\Chiat\Day Los Angeles.
  • NEW! Little Caesar's Radio Spot Sells Pizza And Voiceover Work
    Little Caesar's latest radio spot began as a normal ad selling the brand’s deep-dish pizza. By the end of the ad, however, the spot was selling something else, the voiceover talents of Alan Varner, the actual voice of Little Caesar’s. The ad closes with: “And tell them Alan Varner sent you. They won’t know who that is, but as a voice actor I’m always trying to get my name out there. “ Varner then directs listeners to www.AlanDoesVoices.com, where visitors can listen to his voice reels, get a personalized headshot ...
  • NEW! Drop Everything For A Vacation On Heineken
    If you were given the opportunity to drop everything at a moment’s notice to go on an all-expenses paid vacation to a surprise destination, would you do it? Sure, everyone’s first thought is, "of course I’d go," but then life creeps in: What about work? Will my boss really let me take vacation time on zero notice? Heineken decided to test people who commented about a social experiment the brand conducted this summer at JFK. The first experiment offered travelers a free vacation to an unknown destination if they ditched their ...
  • NEW! Grey Poupon's Emmy Concession Speech
    After a 15-year mass-market advertising hiatus, Grey Poupon launched a TV spot, “The Chase,” which earned the brand an Emmy nomination. The award went to Canon -- but that didn’t stop Grey Poupon from asking fans on Facebook and Twitter to contribute a line to the first-ever crowd-sourced Emmy speech. And last night, following the Emmy broadcast, the brand posted this video, created by CP+B. Lasting close to seven minutes, the video begins with a 45-second explanation of how the brand’s loyal fans wrote Grey Poupon’s concession speech. Once the orchestral ...
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