latest radio spot began as a normal ad selling the brand’s deep-dish pizza. By the end of the ad, however, the spot was selling something else, the voiceover talents of Alan
, the actual voice of Little Caesar’s. The ad closes with: “And tell them Alan Varner sent you. They won’t know who that is, but as a voice actor I’m always trying to
get my name out there. “ Varner then directs listeners to www.AlanDoesVoices.com
, where visitors can listen to his voice reels, get a
personalized headshot and play with a soundboard featuring a dozen of his voice characters. And don’t forget to take the on-site poll: “Were you brought here via a Little Caesars Radio
Commercial?” Answers are either: “Ain't that the truth.” or “No, but I wish I was.” BARTON F GRAF 9000
created the campaign.