• by Amy Corr  @MediaPostOTL, September 25, 2013

Little Caesar's latest radio spot began as a normal ad selling the brand’s deep-dish pizza. By the end of the ad, however, the spot was selling something else, the voiceover talents of Alan Varner, the actual voice of Little Caesar’s. The ad closes with: “And tell them Alan Varner sent you. They won’t know who that is, but as a voice actor I’m always trying to get my name out there. “ Varner then directs listeners to www.AlanDoesVoices.com, where visitors can listen to his voice reels, get a personalized headshot and play with a soundboard featuring a dozen of his voice characters. And don’t forget to take the on-site poll: “Were you brought here via a Little Caesars Radio Commercial?” Answers are either: “Ain't that the truth.” or “No, but I wish I was.” BARTON F GRAF 9000 created the campaign.