by Larissa Faw on Apr 30, 3:21 PM
A TV spot launched on ESPN during the NFL draft on April 26, and will air for six weeks in the spring season and five weeks in the fall.
by Larissa Faw on Apr 27, 11:57 AM
The campaign builds off its fan base by transforming online reviews into operatic musings performed by opera singer Michael Amante.
by Steve McClellan on Apr 27, 7:31 AM
DDB San Francisco used OOH digital technology to demonstrate the benefits of energy conservation on behalf of Energy Upgrade California, while giving its client McDonald’s a plug for being green-minded as well. Demonstrating that together we’re #BetterOff, the lights on a billboard with a McDonald’s ad in the Los Angeles area were turned off for a night, creating an alternative advertisement supporting the Energy Upgrade California initiative on top of the McD’s existing message. To power the billboard at night a solar-powered glow-in-the-dark tape was used to illuminate the Energy Upgrade message, reminding people that big companies (like McDonald’s) and individuals alike …
by Larissa Faw on Apr 25, 10:55 AM
"People believe in vampires, zombies and other mythical creatures, but somehow one in four Americans does not believe in climate change."
by Larissa Faw on Apr 24, 2:54 PM
MillerCoors is shifting its focus on messaging away from attributes of the beer to convey more lifestyle and aspirational values of American cowboys.
by Larissa Faw on Apr 23, 9:42 AM
After Reba McEntire and Norm McDonald played the iconic spokesperson, among others, KFC is raising awareness for its Crispy Colonel sandwich by reactivating George Hamilton, who first portrayed the Extra Crispy Colonel in 2016. Developed with Wieden+Kennedy, the creative
features a very bronzed Hamilton aboard the The K.F.Sea yacht serving as a master of ceremonies for party-goers while enjoying the crispy sandwich. "Since this is a sandwich often enjoyed on the go, why not put our Colonel on a decked out KFC yacht to take the extra crispy lifestyle to the next level?" asks Andrea Zahumensky, chief marketing officer, …
by Steve McClellan on Apr 20, 11:04 AM
The retailer says the campaign is designed to showcase "how inner and outer beauty can align to create a feeling of empowerment and confidence."
by Larissa Faw on Apr 19, 3:26 PM
The spot runs across Reynolds Kitchens digital and social channels as well as online across a range of digital properties. TV spots will run later in the year.
by Larissa Faw on Apr 18, 9:37 AM
The "Uncaged" campaign features seven emerging artists who use their talents to support advocacy causes.
by Larissa Faw on Apr 17, 9:25 AM
Las Vegas' Caesars Palace and its agency i.d.e.a. are attempting to expand the resort's appeal to a younger generation with the #LikeACaesar campaign. It shows the resort's array of amenities through the lens of the fictional 'Caesar' character.