• DXL Aims For The 'Wow' Factor With New Campaign
    A TV spot launched on ESPN during the NFL draft on April 26, and will air for six weeks in the spring season and five weeks in the fall.
  • Rao's Launches First Big Campaign With BSSP
    The campaign builds off its fan base by transforming online reviews into operatic musings performed by opera singer Michael Amante.
  • DDB San Francisco's #BetterOff OOH Ad
    DDB San Francisco used OOH digital technology to demonstrate the benefits of energy conservation on behalf of Energy Upgrade California, while giving its client McDonald’s a plug for being green-minded as well. Demonstrating that together we’re #BetterOff, the lights on a billboard with a McDonald’s ad in the Los Angeles area were turned off for a night, creating an alternative advertisement supporting the Energy Upgrade California initiative on top of the McD’s existing message.  To power the billboard at night a solar-powered glow-in-the-dark tape was used to illuminate the Energy Upgrade message, reminding people that big companies (like McDonald’s) and individuals alike …
  • Injecting Some Reality Into The Climate Change Debate
    "People believe in vampires, zombies and other mythical creatures, but somehow one in four Americans does not believe in climate change."
  • Coors Banquet, Tuborg Launch New Campaigns
    MillerCoors is shifting its focus on messaging away from attributes of the beer to convey more lifestyle and aspirational values of American cowboys.
  • George Hamilton Returns As KFC's 'Crispy Colonel'
    After Reba McEntire and Norm McDonald played the iconic spokesperson, among others, KFC is raising awareness for its Crispy Colonel sandwich by reactivating  George Hamilton, who first portrayed the Extra Crispy Colonel in 2016. Developed with Wieden+Kennedy, the creative features a very bronzed Hamilton aboard the The K.F.Sea yacht serving as a master of ceremonies for party-goers while enjoying the crispy sandwich. "Since this is a sandwich often enjoyed on the go, why not put our Colonel on a decked out KFC yacht to take the extra crispy lifestyle to the next level?" asks Andrea Zahumensky, chief marketing officer, …
  • BBDO's 'Deeper Beauty' Campaign For Macy's
    The retailer says the campaign is designed to showcase "how inner and outer beauty can align to create a feeling of empowerment and confidence."
  • Reynolds Promotes New Plastic Wrap With 'Victory' Song
    The spot runs across Reynolds Kitchens digital and social channels as well as online across a range of digital properties. TV spots will run later in the year.
  • Heineken's Tiger Beer Targets Select Markets With 'Uncaged' Campaign
    The "Uncaged" campaign features seven emerging artists who use their talents to support advocacy causes.
  • Vegas Caesars Palace Offers Emperor-Like Experience
    Las Vegas' Caesars Palace and its agency i.d.e.a. are attempting to expand the resort's appeal to a younger generation with the #LikeACaesar campaign. It shows the resort's array of amenities through the lens of the fictional 'Caesar' character.
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