• Ancestry, Brexit And The Ties That Forever Bind
    The creative is based on the insight that average British person has 60% DNA from somewhere in Europe with the ad celebrating the cultural and ancestral ties millions of British have to Europe.
  • Meet The 'Mer-Bros'; They Love Gorton's Seafood
    Gorton's Seafood is showing is sexier side with the "Trusted by Those Who Know" broadcast campaign. Developed with Connelly Partners, the creative introduces spots featuring “Mer-bros” (gorgeous male mermaids) as well as a castaway and Poseidon to suggest that it is wise to trust the opinions of oceanic experts who all recommend Gorton's products. “What’s great about this campaign is that it leaves the consumer with more questions than answers, which leads to so many options for future content,” says Alyssa Toro, chief creative officer, Connelly Partners. The media plan, also developed by Connelly Partners, is a mix of cable …
  • E*Trade Back In Big Game, Amplifies Effort With 'Silver Squad' Twitter Vignettes
    The Super Bowl effort highlights the hypothetical, tongue-in-cheek consequences of an aging population working well into their retirement years.
  • Diesel Refreshes Its 'Flawed' Campaign
    Although Diesel is undergoing significant challenges with its core fashion brand, these challenges didn't impact this campaign, says a Publicis spokesperson.
  • Postmates 'Gets' You
    Under the media buy, the campaign appears via out-of-home billboards, bus shelters, "guerilla" postings, and interactive extensions across Los Angeles and nationally via digital and podcast extensions.
  • It's ING Direct To The Rescue In New Campaign
    ING Direct and agency Rosapark are localizing the global bank's messaging to launch ING Direct’s new communication platform in France. This positioning is embodied in a new tagline: “The bank invested in me,” says Soraya Cottin, account director, Rosapark, adding this creative was developed through research that finds 86% of French people find it increasingly difficult to get a hold of someone in client services. Nearly half of those surveyed felt like they were viewed as numbers on a sheet. The creative likens seemingly routine phone conversations to action movie rescue scenarios. The films, directed by Birth's Nalle Sjöblad, are …
  • Reebok's 'Always Classic' Campaign
    Among those featured in the campaign are pop star Ariana Grande, supermodel Gigi Hadid, hip-hop duo Rae Sremmurd, model Sharina Gutierrez, rapper Lil Yachty, graffiti artists Felipe Pantone and Sany.
  • Finish Your Diploma Campaign From Ad Council, McKinney
    The Ad Council and McKinney are launching new PSAs for the “Finish Your Diploma” campaign, timed to the beginning of the year when many free adult education classes are available. The campaign features heartwarming stories that extend the “Nobody Gets a Diploma Alone” message that debuted last year. The spots highlight that adult learners have more support than they might imagine from their family, friends and teachers. Whether it’s helping them study for a test, taking on extra household errands, or driving them to class, these small acts of generosity can make all the difference to a student on their …
  • Rombauer Vineyards Debuts First Ad Campaign
    Rombauer Vineyards and agency The Engine Is Red are launching the Napa Valley winery's first direct-to-consumer campaign. “The Joy of Wine" creative is straight-forward and simple by showing how everyday moments are enhanced by the wine. The messaging also references the company's best-selling cookbook, The Joy of Cooking, published in the 1930s. The campaign includes 30-second and 6-second digital pre-roll and custom landing pages. As the company steps into the 6-second ad format for the first time, these short spots will air with only light branding, keeping the focus on the connection taking place, says a winery spokesperson. The 100% digital …
  • Upwork's New 'Hey World' Campaign
    Upwork and its agency, Duncan Channon, are introducing a clever campaign that taps pop culture and current events to raise awareness for the freelance platform. The "Hey World" creative is designed to transcend traditional B2B messaging through straight-forward questions, such as "Hey Mr. President? Need a social media strategist?" or "Hey The Rock? Need a website for that 2020 presidential run?" “Our challenge was to find people, companies and stories that were of-the-moment, but also durable enough to still have relevance as the media buy draws to a close,” says Michael Lemme, chief creative officer, Duncan Channon. …
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