Every app user can exchange loyalty points for exclusive perks and artist performances.

The company tapped the creative agency to develop a stronger visual identity.

The new extension features "Yellowstone" actors Luke Grimes, Jen Landon and Denim Richards.

The brand, which counts actress Jessica Alba as a fan, is augmenting the rebrand with a new product line and revamped site.

As it drops “.com” from its name, financial automation software provider Bill is launching its first advertising campaign.  Created by Odysseus Arms, which recently won the account after a competitive pitch, commercials feature actual customers with the message that their shift from paper-based systems has freed up energy and resources that can used to achieve new goals. The campaign repositions Bill as a growth engine for SMBs and not just a back-office tool. By putting a company’s financial details – payables, receivables, and spend & expense management – online in one transparent system, Bill, the campaign messaging asserts, gives SMBs …

The FIFA World Cup takes place in Qatar from Nov. 20-Dec. 18, the first time the event is being held in the Arab world.

Axiom Consulting Partners has rebranded as Lotis Blue. The rebranding effort was completed in partnership with Chicago-based agency 50,000feet. According to the companies, Axiom had established strong client relationships, using data and behavioral science capabilities to solve organizational problems. The problem was Axiom lacked “clear name ownership and brand differentiation.”  50,000feet conducted research and a brand strategy effort to define how a newly imagined brand could support Axiom’s vision. Through interviews, focus groups and other research methods, Axiom was able to gain employee feedback and sentiment to help inform possible name changes.    Derived from the name of the world’s …