• Jif 's GIF Debate
    Jif's playful campaign attempts to settle the "great debate" over how to pronounce GIF (soft or hard "G").
  • Ad Campaign Reminds People What Isn't Consent
    Paris Women’s advocacy group HandsAway is out with a new print campaign from TBWA\Paris with the message that women can dress as fashionably or provocatively as they want and it’s not an invitation to be groped or otherwise sexually harassed.  The group cites survey figures that 86% of women say they have been the victims of street harassment. “The desire to wear a tight fitting outfit, a mini-skirt, a plunging-neckline, or to reveal a piece of nudity should not be seen as an invitation or an element legitimizing an aggression or sexist remarks,” the group says.  “The …
  • FCB Brasil Helps Sky TV With Brand Refresh
    The creative features Gisele Bundchen, who has been the face of the company for 10 years, and comedian Fabio Porchat.
  • Holographic Campaign For Puma's New 'Dreamer' Sneaker
    Firefly displayed a 360-degree image of the Sky Dreamer sneaker and a Puma-branded basketball on the roof of parked vehicles.
  • Ad Council Finds Love For Adoptable Pets With OOH Activation
    Initiative took inspiration from dating apps and the swipe-right culture to pair dogs and cats with potential parents.
  • Coke's New 'Feel It' Campaign
    Publicis Italy's new OOH, print and social campaign for Coca-Cola is designed to look like a Coke bottle -- that isn't actually there.
  • Happy 'Val-Intestine' Day! With Love From Culturelle
    Campaign creative mimics middle-school style Valentines packed with bathroom-infused puns.
  • Golden Corral Says You Are What You Eat
    Golden Corral's new campaign aims to shift the focus beyond the food and toward human connection and feelings.
  • VSP Vision Care Addresses Eye Health In New Campaign
    The "Eyeballs are Amazeballs" creative features extremely close views of numerous single eyeballs as a voiceover propounds the necessity of quality eye care.
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