Discover Vail is out with a dream-like new ad from agency Cactus that positions the resort town as a year-round wonderland. It made its debut Sunday night during the Oscar’s telecast on ABC. The spot, titled, “Life Is But A Dream,” opens with an elegantly dressed couple framed within the terrace that overlooks the picturesque mountains of Vail. As their hands touch, they leave their feet (in dream-like fashion) and are whisked on a wondrous aerial tour, replete with breathtaking drone shots of lush forests, crystal clear lakes and the Bavarian-inspired architecture that comprises much of …

The new sports app AllAtlhlete is airing its launch campaign, created by agency The BAM Connection.

Fallon has launched KeyBank’s latest brand strategy and creative campaign. The messaging is designed to demonstrate how deeply KeyBank cares about people and communities.  Actress Katey Sagal was enlisted to read the campaign’s voiceover lines.  “To really put people inside KeyBank’s shoes, we illustrated how employees are helping everyday people break down barriers,” said Nikki Baker, co-chief creative officer at Fallon. “The impact being made outside of the bank’s four walls is what really matters.”  Sample the new work here.

Ryan Reynolds and his newest costar, Walker Scobel--who plays a ‘half sized’ version of Reynolds in the new Netflix movie, ‘The Adam Project’ star in a funny new ad for Mint Mobile, the phone service that Reynolds has a sizeable stake in. The ad promotes Mint’s latest deal, offering new users 6 months of free service when they purchase a phone + the first 6 months of service.