• NEW! Columbia Sportswear Conducts Job Interview On Mountain Top
    Talk about an on-the-spot test for a potential job applicant. Columbia Sportswear is looking for a Director of Toughness. The new Director of Toughness will travel the world for nine months to test out Columbia gear in some harsh weather conditions.Prospective employees were interviewed at Oregon's Timberline Lodge -- and, just when applicants thought the interview was over, they were given a backpack, told to hike to the top of a mountain, and not be late. T Once atop the mountain, candidates are interviewed by Jason, a laid-back guy full of witty comebacks. The ...
  • NEW! NFL Coaches Go Undercover To Promote League's Ticket Exchange
    NFL launched an amusing 60-second TV spot to promote using its Ticket Exchange program to guarantee buyers are purchasing verified NFL tickets. Carolina Panthers Coach Ron Rivera, New Orleans Saints Coach Sean Payton and former Coach Mike Shanahan went undercover to pose as shady ticket sellers and offered some fatherly advice to buyers excited about scoring football tickets. Even in disguise, Rivera was recognized immediately. Payton and Shanahan explain that it's smarter to use the NFL ticket exchange rather than meet a potentially shady person who might sell fake tickets. Lesson learned, for the ...
  • NEW! Land O'Lakes Will Donate 11 Meals For Every Food Pic Deleted From Instagram
    Instagram users who are obsessed with food porn can do a world of good by deleting pictures of their last supper. Land O'Lakes launched "Delete To Feed" as a way to combat hunger in the United States. The concept is so simple, even I could mange it. For every food post deleted, Land O'Lakes will donate 11 meals to Feeding America, until the brand's goal of 2.75 million meals is reached. All you need to do is log into Instagram, select the photos you'd like to delete, and Land O'Lakes starts donating. Users receive ...
  • Coins of Hope Places Missing Kid On Currency
    This campaign is an updated version of placing the pictures of missing children on milk cartons. For the first time, a missing child's face will be placed on actual currency. Child Focus, an organization in Belgium, teamed up with Wunderman/These Days to print Liam Vandenbranden’s face — missing for 20 years in Belgium — on one million eurocoins as a symbol of hope for all missing kids. It took two years get approval from the Ministry of Finance and all European countries. The "Coins of Hope" are real money, with initial distribution taking place ...
  • Radio 21 Gives Incentives To Cyclists Riding With Just One Headphone On
    Radio 21 in Romania wanted to draw attention to a disturbing rise in traffic accidents related to headphone use. Incidents have tripled in the last six years. Without a law, how do you encourage bicyclists to wear only one earbud so they can hear surrounding traffic? The radio station created songs that change genre when you listen to them on just one headphone. Working with Romanian artist Claudia Pavel, the radio station launched the Go Mono Anthem. It's rock if you use the left headphone, and acoustic if ...
  • Onion, Quaker State Poke Fun At Cheesy Marketing Ploys
    The Onion teamed up with Quaker State motor oil to create a series of online videos that poke fun at cheesy marketing ploys used by motor oil brands. My favorite video, "The Dipstick 6s," plugs a fictional product that I secretly wish was a real thing. I would check my dipstick more often if it were. Rather than just checking the oil levels in a person's car, the Dipstick 6s also serves as a ticker that delivers sports, weather and news. It's also equipped with a camera, making the dipstick ...
  • Happn App Debuts New Feature
    Random iPhone App of the week: Happn, a dating app that lets users interact with people they have crossed paths with in real life, launched a new feature called "See You There." This feature allows happners to share an activity within a four-hour window like going out for drinks, a movie, or exercising. People you cross paths with will see that you are available to hang out and can use this opportunity to meet up. Happn users see a chronological timeline of people they have encountered throughout the day via the app's real-time, hyper-geolocation ...
  • NEW! Celebrity Cruises Ad Wants To Tear Down Walls, Not Build Them
    Netflix is home to strong women. Parking lot prostate campaign in Canada. Let's launch!
  • NEW! Milka Launches First Major Campaign In China
    Milka launched a sweet online video in China, its first major campaign there. "Lost & Found" is a two-minute video that takes places in the fictitious town of Lilaberg and continues under the "Tenderness is Inside" brand platform that launched in April. A man's job as head of lost and found at a train station is in jeopardy because residents of Lilaberg apparently keep track of their belongings. The man's daughter, determined to save her father's job, hatches a brilliant plan: Stock the lost-and-found booth with items. The girl gathers all the townsfolk and ...
  • NEW! Pizza Hut Introduces Interesting 'Bragspeople' In TV, Radio Campaign
    Pizza Hut launched a TV and radio campaign dubbed "No One Out-Pizzas the Hut," starring a series of unique "Bragspeople" who can't get enough of the brand. The first spot features a homesick alien who toots Pizza Hut's modest horn. The adorable creature is friendly, polite, misses his home planet and loves pizza, especially Pizza Hut's grilled-cheese stuff crust pizza. He eats away his sorrows until earthlings figure out interstellar travel and send him home. Next, there's a man in a full body cast, having survived a near-death experience, describing his love ...
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