by Larissa Faw on Aug 31, 9:39 AM
The creative, from Decoded Advertising, shows real students to suggest how an idea progresses from its beginnings in a notebook to the broader community.
by Larissa Faw on Aug 30, 9:45 AM
T. Rowe Price's new ad campaign explains how analysts pick companies to invest in -- and how that process brings value to clients.
by Larissa Faw on Aug 29, 2:22 PM
New social campaign was designed to reverse what Miss America Organization contends are misguided stereotypes about the competition.
by Larissa Faw on Aug 28, 10:18 AM
Ashley and agency Empower transformed a New York penthouse with 130 pieces of furniture paired with 300 accessories to showcase the line's rustic aesthetic.
by Larissa Faw on Aug 27, 2:57 PM
David&Goliath (D&G) is lending its talents pro bono to support the U.S. Forest Service's (USFS) new Ad Council campaign that encourages parents of tweens to visit its parks. The centerpiece of the project is the :60 "Discover the Unsearchable" spot where a daughter asks her smartphone about trees before her father takes her into nature, while she continues posing questions like whether clouds take naps or if birds can draw pictures. “Technology has given our children so many opportunities for education and exploration,” says Lisa Sherman, president and CEO, Ad Council. “But we hope this campaign will remind families of …
by Larissa Faw on Aug 24, 10:03 AM
Advertising agency BooneOakley wanted to impress their new client, artisanal bakery Dukes Bread, by attempting to literally bake headlines of poster ads into the client’s bread. It did not start out well at all. As part of the creative concept for "Baked In," agency art director Laura Beebe used a paper stencil of the headlines to apply a dusting of flour to the unbaked loaves’ tops before placing them in the oven. Alas, the baked-in headlines were not sharply enough defined for the poster-sized finals. The second attempt tried dusting the flour through the paper stencil, but this time onto …
by Larissa Faw on Aug 23, 10:31 AM
When its campaign wraps, the vinyl billboards will be transformed into products available for purchase.
by Larissa Faw on Aug 22, 1:36 PM
Frontier Communications is revealing its first creative work from new agency Hill Holliday that introduces the new "Don't Go It Alone" tagline. The direction, tone and approach are designed to serve as a bold shift from their earlier marketing strategies that oftentimes featured the brand mascot, Frank the Buffalo. Now, Frank appears headed to the retirement home as the new work takes a quirkier direction with the "Balladeer,” a twee artist who sings about Internet-related woes. In one spot, he sings on a barren stage while he equates a woman being stuck in a yoga pose to having downloading frustrations. …
by Larissa Faw on Aug 21, 10:42 AM
The Museum unveiled a new brand campaign about its role in fueling the next generation of global problem-solvers.
by Larissa Faw on Aug 20, 3:43 PM
Kraken Black Spiced Rum and agency Technology, Humans, and Taste (THAT) are launching what the alcohol brand calls its most ambitious advertising campaign to date. The creative is designed to appeal to the brand's longtime audience of comic book/ gaming fandom by playing on the brand's origin story—about a supposed squid-like sea monster that dwells in the North Atlantic. One 30-second spot
shows grizzly tavern patron Tom Payne (of "The Walking Dead" fame) recounting his encounter with the monster before the creative ends by asking "What is your story?" Viewers are then encouraged to submit …