• Penn State Shifts Focus Toward Students In New Campaign
    The creative, from Decoded Advertising, shows real students to suggest how an idea progresses from its beginnings in a notebook to the broader community.
  • T. Rowe Price Analysts Are Diligent In New 'Full Story' Campaign
    T. Rowe Price's new ad campaign explains how analysts pick companies to invest in -- and how that process brings value to clients.
  • Miss America Battles 'Miss Conceptions'
    New social campaign was designed to reverse what Miss America Organization contends are misguided stereotypes about the competition.
  • Ashley HomeStore's Campaign For New Rustic Furniture Line
    Ashley and agency Empower transformed a New York penthouse with 130 pieces of furniture paired with 300 accessories to showcase the line's rustic aesthetic.
  • USFS's 'Discover The Unsearchable' Campaign
    David&Goliath (D&G) is lending its talents pro bono to support the U.S. Forest Service's (USFS) new Ad Council campaign that encourages parents of tweens to visit its parks. The centerpiece of the project is the :60 "Discover the Unsearchable" spot where a daughter asks her smartphone about trees before her father takes her into nature, while she continues posing questions like whether clouds take naps or if birds can draw pictures. “Technology has given our children so many opportunities for education and exploration,” says Lisa Sherman, president and CEO, Ad Council. “But we hope this campaign will remind families of …
  • Dukes Bread 'Baked In' Campaign
    Advertising agency BooneOakley wanted to impress their new client, artisanal bakery Dukes Bread, by attempting to literally bake headlines of poster ads into the client’s bread. It did not start out well at all. As part of the creative concept for "Baked In," agency art director Laura Beebe used a paper stencil of the headlines to apply a dusting of flour to the unbaked loaves’ tops before placing them in the oven. Alas, the baked-in headlines were not sharply enough defined for the poster-sized finals.  The second attempt tried dusting the flour through the paper stencil, but this time onto …
  • Love Your Melon Recycles Billboards To Battle Cancer
    When its campaign wraps, the vinyl billboards will be transformed into products available for purchase.
  • Frontier Communications Debuts New Brand Positioning
    Frontier Communications is revealing its first creative work from new agency Hill Holliday that introduces the new "Don't Go It Alone" tagline.  The direction, tone and approach are designed to serve as a bold shift from their earlier marketing strategies that oftentimes featured the brand mascot, Frank the Buffalo. Now, Frank appears headed to the retirement home as the new work takes a quirkier direction with the "Balladeer,” a twee artist who sings about Internet-related woes.  In one spot, he sings on a barren stage while he equates a woman being stuck in a yoga pose to having downloading frustrations. …
  • 'Just Imagine' Campaign From A&G For Boston's Museum Of Science
    The Museum unveiled a new brand campaign about its role in fueling the next generation of global problem-solvers.
  • Kraken Wants To Know Your Tale
    Kraken Black Spiced Rum and agency Technology, Humans, and Taste (THAT) are launching what the alcohol brand calls its most ambitious advertising campaign to date.  The creative is designed to appeal to the brand's longtime audience of comic book/ gaming fandom by playing on the brand's origin story—about a supposed squid-like sea monster that dwells in the North Atlantic.  One 30-second spot shows grizzly tavern patron Tom Payne (of "The Walking Dead" fame) recounting his encounter with the monster before the creative ends by asking "What is your story?" Viewers are then encouraged to submit …
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