• NEW! Bissell Employee Eats Off Subway Floor To Prove Product Efficiency
    Bissell employee Ravi Dalchand is a shoe-in for employee of the year. Hopefully his prize includes a round of vaccinations. To prove how efficient the Bissell Symphony All-in-One Vacuum and Steam Mop cleans floors, Dalchand, senior brand manager of Bissell Canada, used it to clean a subway platform and then ate off it. The gross factor here is through the roof, though apparently the floor was clean enough to eat off. The video was filmed in Toronto at the Bay and Bloor subway station. Dalchand dumped a container of pasta on the …
  • NEW! Drinking In The Dark Promotes Tim Horton's New Dark Roast
    Dining in complete darkness has always intrigued me -- but what about heading to your local coffee shop only to find it shrouded in complete darkness? Would you even attempt to go in? This was the conundrum facing regulars at the Tim Hortons in L'ile-Perrot, Quebec. The entire building, logo included, was wrapped in black, even a jeep in the parking lot. Adventurous customers tried the door and entered a completely pitch-black coffee shop. A staff member wearing night vision goggles guided consumers to the counter by voice. Once there, each person …
  • NEW! 'Got Milk' Ads Return, With A Look At Your Future Self
    I'm so happy the "Got Milk" tagline is back for the California Milk Processor Board. Two ads give kids a look at their future selves, depending on whether they drink milk throughout their childhood.
  • Consumers Must Sweat To Get Gatorade... Says Peyton Manning
    Gatorade went all "Candid Camera" on a series of unsuspecting convenience store shoppers who wanted to buy the sports drink. Customers were told by a store clerk that they couldn't buy Gatorade unless they put a little sweat in it: just some jumping jacks or a run around the store. When the manager appeared in one video, a couple went crazy. It was Peyton Manning. Within 10 seconds, the guy was doing jumping jacks for Gatorade. See it here. The next video stars Cam Newton, who aggressively knocks two bottles of …
  • Golf Channel Redesigns App
    Random iPhone App of the week: Fore! Golf Channel has revamped its mobile app, adding additional content from the GolfChannel.com website and a more user-friendly homepage. The photo gallery was also revamped, with larger photos and more videos. Content is built around the Golf Central news blog, including scoring, leaderboards from every major professional tour, fantasy golf, equipment news and information and instructional tips. Also new is the Grill Room Blog, which offers entertaining commentary on the lighter side of golf. The free app is available in the App Store. Download …
  • Coca-Cola Launches 'Lyric' Bottles In China
    Since I can never find a Coca-Cola bottle with my name on it, I'm rather enjoying this campaign for the brand that launched over the summer in China. The brand created "Lyric bottles," adding song lyrics from China's most famous and best loved songs to bottle packaging. Bottles allow users to express their feelings with sayings like: "When I think of you, I'm happy" and "Baby, I'm sorry." Users can scan a QR code on each bottle to unlock a 10-second animated musical clip that can be shared with friends via social …
  • Sears Launches Back-To-School Campaign, #BacktoWha
    Sears has launched #BacktoWha, a back-to-school campaign created by Olson, its first work for the brand. The effort consists of a series of online videos highlighting Sears' fashion offerings for kids heading back to school.
  • NEW! Nike, Foot Locker And Kevin Durant #searchforthebaddest European Player
    Coca-Cola launches lyric bottles in China. Break a sweat if you want Gatorade. Let's launch!
  • NEW! Kia Hamsters Have One-Track Minds In Ad For Electric Car, Kia Soul EV
    The beloved Kia Hamsters show their scientific sides in "Fully Charged," a TV spot that launched during Sunday's MTV VMAs. The ad promotes Kia's first electric car, the Soul EV. It also marks the debut of Maroon 5's new single, "Animals."
  • NEW! Face Your Fears And Raise Money For The Canadian Cancer Society
    The Canadian Cancer Society wants you to step out of your comfort zone and do something that truly scares you, and at the same time raise money for a good cause. Those interested can visit FearlessChallenge.com with a short video describing their fear and how much they would like to raise.
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