and NBA star Kevin Durant
are on a mission to find the baddest basketball player in Europe: a challenging job, when football (soccer) is such a dominant presence. "Be
The Baddest" is a 60-second video starring Durant as he describes the naysayers he encountered prior to becoming the NBA athlete he is today. These are the same struggles that European players face:
they're labeled too skinny, weak, or slow, but that doesn't hinder their drive. Durant encourages players to continue working hard and when they think they have what it takes to play ball on a higher
level, pay him a visit on the court. See it here
. "Be The Baddest" also launches the new Nike KD7 collection and Air Force 1, available at
Foot Locker. The spot debuts in the United Kingdom, Spain, Italy and France on Aug. 28. Wieden+Kennedy Amsterdam
created the campaign.