Evolution of Smooth (eos) is out with a new campaign designed to destigmatize conversations around body hair and personal grooming choices.  The campaign, created in partnership with eos AOR Mischief @ No Fixed Address, includes films, out-of-home (OOH) city subway wraps and wildpostings, and influencer engagement.    Three films showcase the places some choose to shave for special occasions, like toe hair “for that dream job interview,” thigh stubble “for the fancy restaurant with two dollar signs,” and “your mustache for the overdue date night.”  Soyoung Kang, eos CMO, said: “Body hair is the great unifier. We …

The smooth leather quilting and pillow-like look enhances the Mulberry Softie bag's tactile appeal.

The creative sends up the idea of a Chief Idea Officer, played by Sam Richardson of "Veep."

The campaign has fun with the "Outside Voice" theme -- the joy of hearing your echo in a canyon or yelling out the car window.

Manchester United soccer star Gabriel Jesus life was transformed by sports. The Rexona project believes physical movement can transform lives.

The creative is the first TV campaign conceived and produced in-house.