RVshare has launch a new brand campaign, "Use Your Outside Voice," created in partnership with the creative team at Seattle-based Copacino Fujikado.

The campaign has fun with the "Outside Voice" theme -- the joy of hearing your echo in a canyon or yelling out the car window.

Copacino Fujikado's CEO Scott Foreman said the "Outside Voice" campaign is "all about stepping outside of your daily routine to savor the exhilarating moments people experience while traveling. We were inspired by the sheer number of options RVshare provides on their platform."

The new spots are streaming on YouTube and social media and will run in eight key markets across the U.S. The brand has also introduced a new logo.

The first of the video series is here.