The cocktail maker launched "Thirst Trap," a new paid social and influencer campaign from McKinney.

The spots, from the H/L agency, now focus heavily on social video, including TikTok and Snapchat.

The focus is to be more client-centric as Savills accelerates its business growth.

Running in both New York and London, creative features a proactive phrase about where "women belong."

Consumers can think about money goals in the same they approach health - daily.