The cocktail maker launched "Thirst Trap," a new paid social and influencer campaign from McKinney.
The spots, from the H/L agency, now focus heavily on social video, including TikTok and Snapchat.
The focus is to be more client-centric as Savills accelerates its business growth.
Running in both New York and London, creative features a proactive phrase about where "women belong."
Consumers can think about money goals in the same they approach health - daily.
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