by Larissa Faw on Jan 31, 10:30 AM
The two agencies partnered to create a microsite that encourages donations to WIRES, Australia's largest wildlife rescue organization.
by Larissa Faw on Jan 29, 9:50 AM
Twix is introducing the candy brand's newest variety, Cookies & Creme, with campaign that incorporates ongoing storyline of two competing Twix factories.
by Larissa Faw on Jan 28, 9:00 AM
Geodis’ new advertising campaign is designed to help clarify what exactly an “international logistics company” does for others. The “Keep Rising” creative, developed with VMLY&R France, starts off in a suburb garage before following three Millennials as they build up a business and eventually work in a tall skyscraper. The overall message seems to suggest Geodis helps companies and their founders “grow.” Reuben and the Dark’s “Hold Me Like A Fire” serves as the ad’s theme song. The work
runs across TV and digital media in Europe, the U.S., and China.
by Larissa Faw on Jan 27, 12:17 PM
The creative, developed with Havas NY, focuses on GNC sales associate who helps guide customers through an abundance of health-focused options.
by Larissa Faw on Jan 20, 10:51 AM
Actor Zac Efron stars in a new Bombas ad campaign promoting the D2C apparel maker's Hex Tec performance socks.
by Larissa Faw on Jan 15, 11:26 AM
UK’s This Girl Can initiative promoting physical wellness is celebrating its fifth anniversary with a new campaign recognizing women of various shapes and sizes. The creative
, developed by FCB Inferno, intermixes tightly edited clips of females engaged in activities ranging from swimming and dancing to boxing and lifting weights, all alongside an upbeat dance mix. The TV spot is supported by an OOH as well as digital and social media, including a series of content films to highlight women featured in these ads.
by Larissa Faw on Jan 14, 3:22 PM
Ad takes aim at disruptors and discount agents by humorously showing what happens when people don't use full-time real estate agents.
by Larissa Faw on Jan 9, 9:23 AM
"The Taste Test Balls Up" TV spot pranks unsuspecting vegans as they "mistakenly" receive sandwiches that are actually meatless.
by Steve McClellan on Jan 6, 10:12 AM
Creative invites consumers to think about the notion of "better together" as it relates to other things in life.
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