• by Larissa Faw , January 20, 2020

Actor Zac Efron stars in a new Bombas ad campaign promoting the D2C apparel maker’s Hex Tec performance socks.

The creative, developed with ad shop Bindery, riffs on Efron’s real life by showing him testing the socks as he golfs, exercises, and amusingly attempts to pull a quiche out of the oven wearing them on his hands.

The Efron ads will appear on Bombas digital and social channels.