• NEW! Actor Garcia Rulfo Signed For Lexus Campaigns
    The Magnificent Seven actor Manuel Garcia Rulfo has been tapped as the new voiceover for Lexus’ Spanish-language marketing initiatives. Garcia Rulfo's first original work for the luxury automotive brand will be heard later this year as part of a new Lexus campaign created by Walton Isaacson, the brand's agency for diverse market segments. As part of the transition, his voice has also been incorporated into current Spanish language campaigns. 
  • NEW! Staples Is Gaga For Education
    Staples is kicking off the back-to-school season with a PSA featuring Lady Gaga. Developed with LA-based content studio, Madison + Vine, Lady Gaga surprises a classroom of unsuspecting students as their substitute teacher for the day. This marks the first time that Staples has teamed up with Lady Gaga to support education and create a positive classroom experience through its Staples for Students program. As part of the partnership, Staples will donate two million dollars to donorschoose.org and Born This Way Foundation.      
  • NEW! McDonald's Latest twofer Campaign
    Chicago—based We Are Unlimited, part of Omnicom Group teamed up with creative editor Bob Ackerman at post-production house The Colonie for McDonald’s new spot, ‘I Got This,’ introducing its new ‘One For You. One For Free’ Daily Deal Menu. Directed by Brig White out of Tool of NA/LA, the broadcast and digital campaign’s off-kilter humor is heightened by improvised exchanges between the actors playing the two featured characters.  One version of the spot can be seen here. CREDITS:  CLIENT: McDonald’s  TITLE: “I Got This”       LENGTH:  :30, :15  TYPE: Broadcast Commercial/ :30 + On-Line Version/:15 AGENCY: We Are ...
  • NEW! Magnum P.I. On The Case For Mortgage Client
    Actor Tom Selleck is once again channeling his iconic character Magnum P.I. as part of his spokesperson role for American Advisors Group. Developed with agency partner Samm Media Production, the concept features Magnum P.I. educating seniors about reverse mortgages.The campaign is designed to serve as a contrast to the late-night informercial featuring seniors in financial despair and a fast-talking announcer.The 120- and 60-second spots began running June 19 across cable and national networks, including ABC, NBC, CBS and Fox.Selleck was named AAG’s national spokesperson in June 2016.Here is the link:
  • NEW! FB Carousel Units Find Water For Boating
    Discover Boating and partner Recreational Boating and Fishing Foundation are introducing what they’re calling a first-of-its-kind Facebook Carousel ad unit that shows people via geo-coordinates how close they are to a body of water suitable for boating. Developed with the ICF Olson collective - Olson, Olson Engage and Olson Digital - the creative also helps water enthusiasts with the their boat rental needs by directing them to DiscoverBoating.com. To help drive traffic to the site, the campaign features a stunt video where an unsuspecting family pushes a ‘Vacation on Demand’ button to be whisked away for an afternoon vacation ...
  • Slater Is Back In The Next Installment Of HP's 'The Wolf'
    HP has revealed the next series of The Wolf, starring Christian Slater, depicting various, real-life hacking scenarios targeting the healthcare industry. The series is out of Giant Spoon and directed by Emmy-winning Park Pictures director Lance Acord.  According to HP, Healthcare has seen the number of reported breaches increase by more than 23% this year and the tech giant says that it believes dramatizing cyber risks will help improve people's cyber habits and draw attention to the many vulnerabilities that exists in current technology.  HP launched its global campaign The Wolf, with Slater starring as a sophisticated hacker in February ...
  • NEW! Campaign Touts Benefits Of Local Pet Adoptions
    New Jersey's Liberty Humane Society is launching its largest campaign thanks to The S3 Agency's pro bono program that awards free creative services to selected clients. The Adopt A City Pet campaign combines  “shop local” with “adopt local” to convey the benefits of adopting a city pet. Images of pets are presented alongside headlines such as “We double-dog dare you” and “Don’t be a scaredy-cat" to serve as a call-to-action. The goal is to get people to understand the impact of adopting local — and adopting through Liberty Humane Society, who takes in city pets that need loving homes just ...
  • NEW! United Touts Newark Accessibility
    United Airlines and its agency mcgarrybowen New York are introducing the first-ever campaign to incorporate live traffic data dynamically to inform New York travelers about the accessibility of New Jersey's Newark airport. Media agencies are Kinectic and MEC. In 2015, United shut down its JFK operations and made a $120 million renovation to Terminal C at Newark, making the NJ airport the strongest single hub for the airline in the New York region. Some 41 million passengers fly from Newark each year, with over 28 million alone on United flights.  
  • NEW! MilkPEP Targets Kids In New Campaign
    The Milk Processor Education Program (MilkPEP) is launching "Milk It!," its first advertising campaign aimed at kids ages 9-10. Developed with Campbell Ewald, the creative targets kids directly. According to MilkPEP's research, 41% of kids say they would drink more milk if they could. Thus, this work is designed to empower kids to ask for milk more often and grab it for themselves when they open the refrigerator. One spot, to that end, introduces a girl skateboarder who says her ability to soar at the park is attributed to her milk consumption.  Media will run across a variety of ...
  • New! Yoplait's Latest Campaign Tackles Mom Shame
    It’s not easy being a mom, especially in today’s judgmental world of social media. With this in mind, Yoplait has launched a new campaign-- from 72andSunny New York, in partnership with Fast Horse and Mindshare--to help “disarm the judgment” through a blend of humor, confidence-building and empathy for all of those taking on the role of mom.  Debuting today, Yoplait is anchoring its new brand campaign platform, “Mom On,” with an all-new TV spot of the same name. The 60-second spot features a montage of moms from all walks of life confidently narrating their feelings about situations and issues that ...
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