Akorn and its agency The BAM Connection are out with a new campaign for the client’s brand TheraTears, a line of eye-therapy products. The creative is designed to stand apart from traditional eye drop offerings by conveying its “dry-eye therapy" through a series of messages written on the eyelids of dry-eye sufferers. Have a look here
. The multichannel, national campaign includes national prime-time and cable; print ads in People, Real Simple, Health, Martha Stewart
magazines, as well as a digital plan that includes search engine optimization, Facebook ads, and programmatic targeting. BAM has worked across Akorn brands since ...