- The Alzheimer Society of Calgary and Dementia Network Calgary launched a 45-second spot that illustrates the cruelty of degenerative brain diseases on patients and their families. A woman tells the story of her brother's time as a soldier in World War II. As the soldier runs through a forest to dodge bullets, the woman has trouble remembering the man's rank and how injured he was. Present day, the woman is comforted by her grandson as she rambles apologetically. "Dementia takes more than memories," closes the ad, by Someplace Nice.
- Does having an adorable young boy as a spokesman for a portable bidet make you any more likely to purchase said product? Not necessarily, but it did keep me watching a two-minute video about poop, hemorrhoids and UTIs. That's something. Tushy launched "Time To Get With The Clean Poop Program, People," to describe the benefits of using a portable bidet from a young boy's perspective. Targeting Millennials, Danny describes the pros and cons of bidet cleaning and toilet-paper wiping. In Danny-speak, "it's like a car wash, but for butts." This car wash costs …
- Long movies drive me nuts, but not for the same reasons that TGV, France's high-speed train service, has for encouraging a move to shorter films.Starting July 2, TGV is speeding up. Riders will be able to travel from Paris to Bordeaux in just over two hours, compared to three hours, 15 minutes. This is a huge problem for riders watching a typical movie. They'll arrive at their destination with an unfinished movie. A big issue -- said no one, ever, over the age of 10. TGV's client relationship manager high-tails it to Hollywood to …
- This truly is a short movie for Santander Bank --18 minutes -- but it poses an interesting question: Would you sell your memories, the big, life-changing moments, for money? How do you put a cost on the memory of your first love? If you're a fan of "Eternal Sunshine of the Spotless Mind," give this film a go. Kike Maillo directed the film, for which no expense was spared, as it was given a legit premiere at a sold-out theater in Madrid. Adriana Ugarte stars as Lucia, a woman who marries a wealthy …
- 84 Lumber Company launched a follow-up ad to its 90-second Super Bowl spot, "Wall," that focuses on space travel and NASA's call for applicants to prepare for a journey to Mars. Applicants must be unique, excellent problem-solvers and full of moxie to be selected for the coveted position. "Runners-up, we invite you to apply to our management trainee program," says a voiceover. The ad is running on FOX, ESPN, ESPNDeportes, ESPN2 and ESPNU. Future digital campaigns will center on different high-pressure, distinctive jobs. Brunner, Pittsburgh, created the campaign.
- Vacationing cows. A swan song. Let's launch!
- Butt-crack isn't frowned upon, but embraced and proudly shown in an ad for Liquid-Plumr. Created by FCB Chicago, crack is everywhere, on every shape, size and age. The 45-second ad is set to Rosemary Clooney's "Too Marvelous For Words" and follows the backsides of a florist, seniors swimming in a pool, a bowler, boxer and fireman. The final crack belongs to a woman pouring Liquid-Plumr down her clogged sink, because "there's a plumr in all of us."
- May is National Burger Month and May 28 was National Burger Day. To celebrate the long weekend, the Chick-fil-A Cows are skipping town, which means their luxury super-fun barn in Jasper, GA, is empty and rentable on Homestay.com. A nearby barn keeper help guests with anything they need. And a stay is free. Not too shabby. Also: availability is already gone. In the age of social media, one must strike while the iron is hot. The barn comes equipped with oversized outdoor games, a movie theater, piano and arts and crafts area. Most important, …
- Check out this human version of Google that French newspaper Liberation created to fight fake news during the French presidential election. Checknews.fr was the slowest search engine around, but also the most accurate. It's wasn't powered by algorithms, but by journalists from Liberation who investigated each query, meaning answers were anything but instantaneous. Before the vote, citizens asked questions and real journalists answered, taking easily spreadable fake news out of the equation. Most questions were answered in a few hours; others, in days. JWT Paris created the campaign. ******************************************************************** And now for some …
- When a chicken eats corn, does it poop popcorn? If so, chicken needs to see a doctor. That's the gist of an ad for Aster Hospital, which encourages people suffering from heartburn to schedule a check-up with the hospital's GERD specialists. Corn is not your friend if you suffer from heartburn. The ad wants people to stop self-medicating and be examined by a doctor. Y&R Miami created the campaign.
