That Astronaut Dream Job Fall Through? 84 Lumber Wants You

84 Lumber Company launched a follow-up ad to its 90-second Super Bowl spot, "Wall," that focuses on space travel and NASA's call for applicants to prepare for a journey to Mars. Applicants must be unique, excellent problem-solvers and full of moxie to be selected for the coveted position.

"Runners-up, we invite you to apply to our management trainee program," says a voiceover.

The ad is running on FOX, ESPN, ESPNDeportes, ESPN2 and ESPNU. Future digital campaigns will center on different high-pressure, distinctive jobs. Brunner, Pittsburgh, created the campaign.



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