Dallas-based pediatric health group Children's Health is maximizing the impact of the network's first regional Super Bowl buy to set the tone for a new brand campaign. The "Kids Rule" creative
, developed by Colle McVoy, shifts away from the client’s previous focus on technology to instead celebrate children and their resiliency. After debuting in the Dallas, Ft. Worth market, the campaign will expand after the game to include additional TV spots, print, digital, social content and out-of-home elements throughout the year.
Columbia Sportswear's prAna activewear brand is introducing its first work since awarding Camp + King AOR duties in September. C+K's in-house media partner, Scorch, handles media services. The digital campaign
illustrates how life is a work in progress. One clip shows a man breaking his glass as he attempts to blow it into an artistic design. The ads end with the brand's tagline, “Life is Practice.” The first phase of the campaign will run on Hulu and Condé Nast sites. A multi-channel brand campaign will debut this summer and will continue throughout the year.
New campaign includes brand's existing "Stop Knocking on Wood" tagline.
Family dining chain Village Inn has launched a new ad campaign called “Anti-Brunch” that pokes fun at trendy, overpriced brunch spots with their long lines and hard-to-pronounce ingredients and acquired-taste menus. The antidote (of course): a meal at Village Inn. It’s the first campaign for the brand from ad agency WorkInProgress which Village Inn appointed AOR late last fall. The first work keys off the idea of the client coming to the rescue of people who are waiting in long lines at trendy brunch spots, with shuttles that take hungry diners back to a Village Inn for a “real” meal. …
FTD's ProFlowers.com is coinciding with the Valentine's Day flower-sending surge with a new campaign featuring former NFL quarterback Troy Aikman. The creative
, developed with agency Pereira O’Dell, contrasts pretentious flower experts with Aikman to demonstrate how ordering flowers via ProFlowers is easy. Some spots show Aikman surrounded by dozens of roses. He encourages others to “order like a pro” too, directing viewers to ProFlowers.com. The campaign runs across TV, online video, social, PR and digital.
NYC steakhouse, Smith & Wollensky and agency Walrus are pulling a light-hearted real estate takeover on local competitor, Del Frisco’s, by replacing all 62 phone kiosk ads formerly held by the neighboring steakhouse just as its media run had come to an end. The new out-of-home ads employ friendly banter notifying people about this project as a "public service to steak lovers." Another ad states this spot was taken over by a "bigger, better steakhouse. But hey, that's New York real estate for you." Ads will run through February 4th.
Ten-year-old ad shop Mistress has changed its name to The Many. “The Many embraces our cross-functional approach to work—we are many disciplines, many verticals, many creative solutions,” said founding partner Christian Jacobsen, adding this year the Santa Monica-based shop plans to expand its in-house media group and open a second office in Boston. “It’s about time our name caught up with who we are.” As part of the makeover, the agency is revealing a new website and brand identity, consisting of a flag emblem that is designed to be symbolic of the company’s international make-up and depict a forward-looking visual. …
Finance platform NerdWallet is relying on its in-house creative team to develop the new "You Deserve the Best" campaign that recognizes NerdWallet's fourth annual Best-of Award winners across a range of personal finance products, including credit cards, savings accounts, brokerage accounts, and mortgage lenders. Media for the campaign runs across social, digital, and out of home channels, including a brand video to run nationally across Google, Facebook, Instagram and LinkedIn. The OOH, managed by agency The Highland Effect, introduces NerdWallet's first-ever billboards, bulletins, wallscapes and bus wraps in Chicago, Delaware and New York, topped off with the brand's first-ever billboard …
Mini USA is celebrating the car brand's British roots with a new campaign featuring British musician Labrinth.
Financial company Kabbage's campaign stars actor Gary Cole as the brand's new "spokesguy."