Ten-year-old ad shop Mistress has changed its name to The Many.
“The Many embraces our cross-functional approach to work—we are many disciplines, many verticals, many creative solutions,” said founding partner Christian Jacobsen, adding this year the Santa Monica-based shop plans to expand its in-house media group and open a second office in Boston. “It’s about time our name caught up with who we are.”
As part of the makeover, the agency is revealing a new website and brand identity, consisting of a flag emblem that is designed to be symbolic of the company’s international make-up and depict a forward-looking visual.
The emblem isn’t intended to be static, says the agency. Rather, each employee will have the opportunity to customize their own version, and each of those can be strung together to create a linear pattern. “The driving force behind our success has always been our people and the different perspectives, opinions, disciplines and working styles they contribute," says Maggie Cadigan, brand director, and future managing director of The Many’s Boston office.
The shop’s new tagline is “Greatness is never achieved in isolation.”
The agency's client roster includes TripAdvisor, Monster Energy, QDOBA Mexican Eats, Biofreeze, Sambazon, Stitch Fix, Spindrift, Quest Nutrition, Bolthouse Farms and Pearson.