• NEW! Omelet Agency Names Fruit, Clementeenies, Creates Branding For Store Launch
    As a clementine fan, I can see this must have been one fun campaign. Clementeenies, a new brand of clementines, is launching in the U.S. by way of Morocco. Omelet teamed up with Dandrea Produce, a family-owned business from New Jersey, to help name the fruit, create the branding and launch the fruit in BJ's, Food Lion, Giant, Safeway, and Shop Rite stores, to name a few. And Clementeenies are marketed to everyone, not just kids. Most clementine brands come from drought-stricken California, unlike the East Coast-based Dandrea Produce. Check out a brand ...
  • NEW! Planet Fitness Ad, 'Battle Gym,' Likens Typical Gyms To 'Hunger Games' Scenario
    Planet Fitness launched an in-theater spot that coincided with the launch of "The Hunger Games: Mockingjay -- Part 2." The 90-second spot, "Battle Gym," likens a typical gym setting to a scenario in "The Hunger Games," where only the strong survive. An average woman enters the gym only to hear "Attention members, the reckoning has begun," over the loudspeaker. Poor Carrie finds out that she's supposed to go head-to-head with Demitri, a man twice her size, in a battle to the death. She just wants to use the treadmill while Demitri wants to crush ...
  • NEW! Coach Brand Loyalist Gets Fresh With Santa In Christmas Ad
    Talk about a brand loyalist. Coach launches a 60-second Christmas ad where things don't end well for Santa Claus, but one naughty woman gets what she wants: a Coach Swagger bag. It's the day after Christmas, and Santa's relaxing at home with milk and cookies when there's a knock at the door. He slides opens the peephole and sees a well-dressed woman, whom he immediately lets in, only to be punched in the face. The woman walks over Santa, opens up a secret shelf and takes out the Coach Swagger handbag that she did ...
  • Sparks & Honey Launches App That Matches Pop Culture Stories With Current Trends
    Random iPhone App of the week: Sparks & Honey launched n2, an app that curates a list of cultural daily trends, along with insights from Sparks & Honey's cultural intelligence system. Now, Next delivers up to five stories of the day (now) matched to trends that are transforming culture (next). Every story in now, next is categorized by trend, and shareable via Facebook, Twitter, LinkedIn, or email. Users can view a week's worth of content with one swipe, so if you skip reading for a few days, you can still access content. Monthly subscriptions ...
  • NEW! Stove Top Introduces Artisanal Hipster Pilgrim
    Mapquest rebrands. Fruit of the Loom launches professional sweat suits. Let's launch!
  • NEW! Christmas Ornaments Come To Life In New York Lottery's Holiday Campaign
    When the Christmas ornaments start talking, it's time to put down the eggnog. The New York Lottery launched a 30-second TV spot to promote its four new Holiday Scratch-Off games. A man decorating his Christmas tree says aloud to himself that he wishes for a wonderful holiday. The newly hung ornaments start talking to him, encouraging the man to take his chances on the New York Lottery's holiday scratch-off games. The ornaments are an eclectic bunch, from a talking pickle, shirtless Santa, and a beaver and reindeer made of popsicle sticks. When the man's ...
  • NEW! Move Over, Snuggie; Fruit Of The Loom Creates Professional Sweat Suits
    Who doesn't want to look professional and comfortable at the same time? Fruit of the Loom has heard your rallying cries and created the Professionals Collection, a line of sweat suits that readies men for the boardroom and living room sofa. A digital and social media campaign promotes the fleece sweats, with high-end attire like a jacket and tie printed on them. There are three options: Business Time, the Country Clubber and the Trail Blazer. Oddly enough, they each look stylish and realistic. Fruit of the Loom manufactured a limited run as prototypes to ...
  • NEW! Southern Comfort Launches Wacky Music Video Starring Danny McBride
    Southern Comfort launched a music video for its first-ever song, "SHOTTASoCo." The video for the outrageously catchy tune stars Danny McBride as a man who travels the globe to have a drink with his lady. You could say that he soars. An animated version of McBride takes to the skies and flies across the world, in a custom wing-tuxedo, singing the SHOTTASoCo tune. Everything is "loco" in McBride's realm, which is convenient for rhyming things with "SHOTTASoCo." Be on the lookout for a peek into The White House's war room, when a McBride is ...
  • NEW! MapQuest Rebrands, Launches New Ad Campaign
    MapQuest can't solve all your problems, but it can help you navigate to happier times faster. The company launched a rebranding campaign with a pair of TV ads targeting a younger demographic. Each ad takes a light-hearted route and navigates a user out of traffic or toward a fun adventure. One man is down about his crummy roommate, so MapQuest helps him arrive at various happy places: on a massage table, at a taco joint and a weekend getaway swimming with dolphins. See it here. The next ad helps a man escape his ...
  • MasterPass Allows For More Dancing And Less Typing
    Like "Saturday Night Live" star Kate McKinnon, I would rather be dipped by a studly Spanish dancer than fill in online shopping forms. In a 30-second spot for MasterPass from MasterCard, McKinnon stands inside a giant online shopping form, lamenting that she would rather be buying a dress than typing her address. With MasterPass, she has fewer forms to fill in, leaving her more time to wear her new dress, in which she's dancing with a handsome Spanish dancer who loves to dip his partners. Watch it here, created by McCann XBC.
« Previous Entries