As a clementine fan, I can see this must have been one fun campaign. Clementeenies,
a new brand of clementines, is launching in the U.S. by way of Morocco. Omelet
teamed up with Dandrea Produce
, a family-owned business from New Jersey, to help name the fruit, create the branding and launch the fruit in BJ's, Food Lion, Giant, Safeway, and Shop Rite stores, to name a few. And Clementeenies are marketed to everyone, not just kids. Most clementine brands come from drought-stricken California, unlike the East Coast-based Dandrea Produce. Check out a brand ...