NEW! Christmas Ornaments Come To Life In New York Lottery's Holiday Campaign

by Amy Corr @MediaPostOTL, November 23, 2015

When the Christmas ornaments start talking, it's time to put down the eggnog. The New York Lottery launched a 30-second TV spot to promote its four new Holiday Scratch-Off games. A man decorating his Christmas tree says aloud to himself that he wishes for a wonderful holiday. The newly hung ornaments start talking to him, encouraging the man to take his chances on the New York Lottery's holiday scratch-off games. The ornaments are an eclectic bunch, from a talking pickle, shirtless Santa, and a beaver and reindeer made of popsicle sticks. When the man's wife asks whom he's talking to, the man emphatically yells: "Nobody!" Watch it here, created by McCann New York.

ad campaign, creative, tv

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