Planet Fitness launched an in-theater
spot that coincided with the launch of "The Hunger Games: Mockingjay -- Part 2." The 90-second spot, "Battle Gym," likens a typical gym setting to a scenario in "The Hunger Games," where only the
strong survive. An average woman enters the gym only to hear "Attention members, the reckoning has begun," over the loudspeaker. Poor Carrie finds out that she's supposed to go head-to-head with
Demitri, a man twice her size, in a battle to the death. She just wants to use the treadmill while Demitri wants to crush her. Carrie eventually joins Planet Fitness since one of their selling points
happens to be zero battles to death.
Watch it here, created by
Red Tettemer O'Connell + Partners.
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