Kool-Aid is out with a fake-scary Halloween film timed to the seasonal release of its "Ghoul-Aid" soft drink.

Mucinex is claiming to be the first OTC brand to partner with the TikTok video-sharing app in Mucinex Nightshift campaign.

The Nest Hello Doorbell has four spooky sounds for the season: Monsters, Ghosts, Witches and Vampires.

Creative suggests Dorel's collection of car seats, strollers and the like support parents and kids through unexpected and sometimes bumpy adventures.

New ads feature quirky brand ambassadors designed to represent a wide consumer base.

Call of Duty: Modern Warfare, hits store shelves on Oct. 25 and through a collaboration with its distributor, Activision, retailer GameStop is celebrating with a series of exclusive in-store events orchestrated by agency Midnight Oil that begin today.  GameStop is transforming its West Hollywood store into a Call of Duty: Modern Warfare “command center” that is providing fans with a fun experience including Call of Duty 3D photo opportunities, hands-on play and more.  To represent some of the mayhem experienced when playing the game, the agency set up what looks like vehicle that has crashed into the front …

FanDuel is promoting the gaming destination by honoring the Sports Equinox on October 27th when four major sports (NBA, NHL, MLB and NFL) all play a game on the same day. A rare alignment of sports, this "holiday" has only happened 18 other times in recorded sports history. The campaign, developed with BBH New York, touts the fact that gamblers will have the opportunity to win a lot of money during this 24 hour period. The TV spot opens on a Sports Equinox clock with four rings that lock into place to signal the looming …

Milwaukee Public Library (MPL) is attempting to entice more visitors by hosting a rap battle where teens performed their original music before a panel of professional judges. The battle is part of the larger ongoing “Library Loud Days” campaign created by Cramer-Krasselt as part of the agency’s pro bono community efforts. The general public whittled down the contestants to eight finalists who presented their music on Thursday October 17 in front of local music professionals WebsterX, DJ Loop and IshDARR along with the MC of the event DJ Bizzon.  The winner of the competition RB Vic was awarded a $1,000.00 …

Choctaw Casinos & Resorts is out with a new campaign from The Richards Group, “Exclusively For Everyone.”  The messages in the campaign, including TV and OOH however, aren’t for everyone—they’re targeted to different geographical groups.  Among the hundreds of OOH billboards across the tri-state area being targeted (Texas, Oklahoma and Arkansas) there are 15 different creative versions.  Revelers in a popular downtown section of Dallas, for example might be exposed to the pitch: “Dallas, Decrease The Odds Of Running Into Your Ex.” In addition to the targeted OOH messages, the campaign includes a one-day digital takeover of the Dallas market, …

Adobe is out with its new "Make the Leap" campaign, developed with Pereira O’Dell, comprised of video, display and social assets that highlight the special offer students can get on a creative cloud subscription (60% off). The spots will appear globally and include a national media buy from both Amazon and education technology company Chegg.