• Carl's Jr. Objectifies Burgers, Not Women, In New Campaign
    Carl's Jr. is continuing to evolve away from its "hot-girl-eating-burger" ad portrayals by jokingly referencing its past with its latest batch of ads.
  • CMPB Addresses Milk-Related 'Untruths' In New Campaign
    California Milk Processor Board's campaign addresses so-called misinformation about milk circulating on the internet.
  • New U.S. Army Campaign Asks, 'What's Your Warrior?'
    Prospects can find their inner warrior using the new Career Match tool at GoArmy.com, which will align their personal interests with Army roles.
  • Boar's Head Introduces 'Counter Culture' Rules
    The creative, developed with agency Hill Holliday, suggests counter culture's first rule is providing a free slice to taste.
  • Kids Shocked, Awed In New Nuggets Campaign
    Perdue Chicken is introducing the brand's new “Chicken Plus” line of nuggets--tenders and patties with vegetables combined inside—with a campaign that uses hidden cameras and is targeted to parents. The campaign, developed with The VIA Agency, shows Perdue spokesmen shocking kids in a school cafeteria with the ability to eat chicken nuggets as well as vegetables with the new line of nuggets. Kids deemed it "sneaky" but we're also impressed. Sample the work here. Perdue has earmarked $20 million for media, including national TV, print, Facebook and Instagram, print and digital coupons as well as free-standing inserts, display banners, …
  • Beltone Goes For Humor In First Work From MARC USA
    One spot in the campaign, called "Partner Included," likens Beltone's customer service to getting your own pit crew when you buy a new car.
  • San Diego Int'l Film Festival Reveals Makeover
    Agency-led brand strategy suggests how perspectives can change the world with a tagline: "The Power of Perspective. Come Watch with Us."
  • Work Space Provider Knotel Targets CEOs In New Campaign
    The messages are being delivered via personalized billboards that will be driven past the New York offices of the CEOs.
  • Dropbox Campaign Suggests A Better Way Of Working
    Dropbox corrals Oscar Nunez of "The Office," and other comedians to address the banalities of the corporate workforce.
  • Stash Tea Campaign Embraces The Surreal
    Stash Tea launches its tagline "A little bag of crazy" through a collection of videos and assets featuring talking and singing tea ingredients.
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