The campaign is designed to take aim at insurance category cliches to underline NJM's award-winning customer service.
Company's sweepstakes presents winners with a limited-edition branded drinking glass with a built-in hourglass.
The campaign encourages hair style creators to showcase their skills by sharing their best looks in selfies or videos with the tag #MyHairGame.
Atlanta agency Blue Sky created the campaign for Northside Hospital.
The creative, produced and executed by Ronin Advertising, includes social media posts featuring Downtown's "BID Ambassadors."
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