Hair Color company Zotos Professonal has declared July 12 National Hair Creator Day. To celebrate, it has launched the “My Hair Game” campaign.
The effort was developed in partnership with experiential marketing agency Sense and SocialIQ.
The campaign encourages hair style creators to showcase their skills by sharing their best looks in selfies or videos with the tag #MyHairGame on Zotos Professional’s dedicated landing page or Instagram page.
For every submission, the brand will donate $100 to Art Feeds (up to $25,000), helping to foster the creativity of future hair style creators.