• Cryptocurrency Startup BlockFi Launches First TV, Social Ad Campaign
    Each spot is framed with a "who-picks-up-the-check" narrative.
  • The Choo Fits: Amazon Prime Video's Massive Global Promo Effort For Cinderella
    Amazon is pulling out all the stops in its global marketing campaign to promote its new movie version of the classic fairytale Cinderella which debuted over the Labor Day weekend. The company says its one of biggest global marketing efforts to date that it has implemented to promote a single new program.  The effort includes brand partnerships, social media challenges, global pop-up activations and more to bring the inner world of Camila Cabello’s character in the film to audiences at home.  Brand partners for the effort include Mercedes Benz, Jimmy Choo, Häagen-Dazs, L’Oréal Paris and others and were in large …
  • Fitzco Promotes Camp Sunshine Efforts To Enrich Lives Of Young Cancer Patients
    This year's campaign highlights the book "It's Like Heaven," which documents the story of the first 35 years of Camp Sunshine.
  • C4 Energy Drink Launches 'Ignite Your Fire' Campaign
    Spots feature NBA, NFL, WNBA and WWE stars sharing stories of what drives them to strive for greatness.
  • American Family Salutes Its Brand Ambassador, Hall Of Famer Derek Jeter
    The ad features Jeter walking into a room filled with items marking special milestones in his life.