by Steve McClellan on Sep 27, 1:20 PM
ESPN has released its creative campaign—done in partnership with agency Fallon--promoting the National Hockey League’s return to The Walt Disney Company’s linear and direct-to-consumer platforms for sports –ABC, ESPN, ESPN+ and Hulu. The “All for Hockey” campaign tells the story of the game of hockey from the perspective of a wide variety of fans. The ads will run across Monday Night Football and Disney’s linear and digital platforms in the lead up to and throughout the NHL season. Disney, ESPN and the NHL announced a seven-year television, streaming and media rights deal in March, beginning with the 2021-2022 season and …
by Steve McClellan on Sep 13, 9:49 AM
Each spot is framed with a "who-picks-up-the-check" narrative.
by Steve McClellan on Sep 8, 3:49 PM
Amazon is pulling out all the stops in its global marketing campaign to promote its new movie version of the classic fairytale Cinderella which debuted over the Labor Day weekend. The company says its one of biggest global marketing efforts to date that it has implemented to promote a single new program. The effort includes brand partnerships, social media challenges, global pop-up activations and more to bring the inner world of Camila Cabello’s character in the film to audiences at home. Brand partners for the effort include Mercedes Benz, Jimmy Choo, Häagen-Dazs, L’Oréal Paris and others and were in large …
by Steve McClellan on Sep 3, 9:03 AM
This year's campaign highlights the book "It's Like Heaven," which documents the story of the first 35 years of Camp Sunshine.
by Steve McClellan on Sep 1, 11:10 AM
Spots feature NBA, NFL, WNBA and WWE stars sharing stories of what drives them to strive for greatness.
by Steve McClellan on Sep 1, 9:40 AM
The ad features Jeter walking into a room filled with items marking special milestones in his life.
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