C4 Energy drink, part of Nutrabolt, is out with a major new campaign titled "Ignite Your Fire," that will feature NBA, NFL, WNBA and WWE stars.
The campaign reveals what “ignites the fire” for top NFL draft picks Justin Fields and Kyle Pitts; NBA breakout star Lonzo Ball; WNBA phenom Te’a Cooper; WWE Universal Champion Roman Reigns; and celebrity trainer & C4 Energy’s Chief Fitness & Business Ambassador, Ron “Boss” Everline.
In a series of videos, each star shares their personal story of what drives them to strive for greatness and keeps them from giving up despite the naysayers, critics and their own self-doubt. Sample the work here.
In part selections of the athletes were based on how they defied the odds, overcoming countless setbacks and never quitting. The campaign celebrates these triumphs and their relentless pursuit to be the very best.
The campaign was created by Times10 and it will continue throughout the fall with out-of-home billboard and mobile digital displays in Austin, Chicago, Las Vegas, New York, Phoenix, and San Antonio; a dedicated social media content series; digital media; regional broadcast; and nationally on YouTube.
Fans can also view the digital spots in key markets including New York, Miami, Los Angeles, Chicago, Austin, Phoenix, and Las Vegas. As part of the campaign, C4 Energy will host Ignite Your Fire experiential sampling events around major sport and entertainment events, including being the official Energy Partner of NYC Summer Stage Central Park and WWE SummerSlam in Las Vegas, NV.