• by Steve McClellan  @mp_mcclellan, September 27, 2021

ESPN has released its creative campaign—done in partnership with agency Fallon--promoting the National Hockey League’s return to The Walt Disney Company’s linear and direct-to-consumer platforms for sports –ABC, ESPN, ESPN+ and Hulu. 

The “All for Hockey” campaign tells the story of the game of hockey from the perspective of a wide variety of fans. 

The ads will run across Monday Night Football and Disney’s linear and digital platforms in the lead up to and throughout the NHL season. 

Disney, ESPN and the NHL announced a seven-year television, streaming and media rights deal in March, beginning with the 2021-2022 season and continuing through the 2027-28 season. 

Sample the work here.