The J.M. Smucker Company is promoting Sahale Snacks by playfully leveraging the #FoodPorn social media genre through cheeky screen grabs, lustful music and suggestive imagery. The #NutLust campaign
, developed with Publicis Groupe’s bespoke agency for Smucker, PSOne, includes 12 short videos running largely on social media and online video, with support from paid search. Additionally, the brand will be partnering with influencers to develop content relevant to the foodie audience.