Love Wellness, a line of vitamins and personal care, challenges the traditional idiom that “less is more” in its new campaign by proclaiming “more is more.”
The creative, developed with Mekanism, emphasizes women want more in life, and claims that the brand’s Daily Love vitamins are “more” well-rounded and “more” effective to fit “more” women.
The spot will run on connected TV, digital and social. It is the first in a series of ads under the “We Want More” banner. Two additional spots will be released in October.