• Magnum Taps Virtual Influencer For New Launch Campaign
    Magnum China is featuring Imma, one of the world’s best known virtual personalities, to serve as the voice of a new campaign promoting the launch of its matcha flavored ice cream in China.  This is the first flavor the brand has created specifically for the Chinese market. The creative, developed with Fred & Farid Shanghai, builds on the brand’s global “Never Stop Playing” platform that shows attractive people enjoying life pleasures before ending with a shot of Imma. The ad’s song is an upbeat take on Tina Sinatra’s classic “These Boots Are Made for Walking.”The campaign includes TV spots, …
  • Cafe Rio Features Regan Burns & Family In New Campaign
    The creative, developed with Funworks, riffs off COVID-19 quarantine by letting Burns and his family use their improv skills at home.
  • Capri Sun Pranks Schoolchildren
    The premise: Capri Sun provides filtered water instead of juice packets to schools. Students are not happy about the switch.
  • Snoop, Corona And The Fine Life
    Corona is tapping Snoop Dogg to serve as brand ambassador as the company unites products under "La Vida Mas Fina (The Fine Life)" platform.
  • Illinois Lottery Reflects New Mask-Wearing Reality
    "We wanted to capture the spirit of what winning looks like at a time when you can't see someone's smile," says OKRP exec.
  • Woodford Reserve Sponsors, Celebrates Kentucky Derby
    Woodford Reserve bourbon is raising awareness for its role as presenting sponsor for the Kentucky Derby on September 5 with its first campaign from agency partner Energy BBDO. The “Spectacle For the Senses” is designed to reposition Woodford Reserve away from other bourbon brands by showcasing the beverage in more fashionable and upscale messaging. The campaign’s anchor spot uses brightly designed and beautifully photographed pictures to inform viewers about the 200+ different flavor notes, such as lemon and honey. In addition to the spot airing during the Derby, the campaign will run across social, digital, print …
  • Zaxby's Relaxes With Fried Chicken Candles
    Zaxby's is recognizing National Relaxation Day by offering free "relaxation" packages with scents that replicate its famous chicken finger salad Zensation.
  • Fake Meat Brand Incogmeato Asks, 'Afraid You Might Like It?'
    The "This Burger Won't Bite" creative, developed with Weber Shandwick, features a juicy burger with a voiceover describing its similarities to meat products.
  • Sugarland's 'Stand Up' Is The Anthem For New Anti-Bullying PSA
    Country band Sugarland is lending its song “Stand Up" to serve as the soundtrack for this year’s STOMP Out Bullying PSA that seeks to spread the message of kindness during the month of October. The creative, developed with Flint & Steel and Rooftop2 Productions, recognizes the current pandemic realities by showcasing teens individually singing the tune a cappella via their own video link. The voices are then compiled into a harmonized melody. Students and adults traditionally recognize #BlueUp by wearing the STOMP Out Bullying blue shirt or their own on the first Monday of October, but this year organizers …
  • Quilted Northern Commits To 'Little Acts' Of Kindness
    The effort is donating $10K to 10 nonprofits.
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