The California Milk Advisory Board (CMAB) has shifted its  campaign focus with "Return to Real," a series of TV spots that launched last week. "Return to Real" places the happy talking cows on the back burner, replaced by a focus on wholesome food and the farmers who produce it. Each ad begins with a seductive highlight on a delicious food and ends with a focus on California dairy farmers and their cows. There's an ad featuring ooey, gooey grilled cheese, a buttered baked potato, a smoothie. and homemade pizza. Deutsch LA created …

Is this the new breakfast of champions? Ronda Rousey shows her sweet side as she takes down her Cinnamon Swirl French Toast Breakfast Sandwich in a 30-second ad for Carl's Jr. "Winning Combination" shows the breakfast sandwich interspersed with footage of Rousey and her championship belt, along with her kicking butt in the ring. The breakfast sandwich brings out Rousey's sweet and softer side -- she smiled. She really smiled! See it here, created by 72andSunny.

The 9/11 Day organization, a nonprofit that encourages good deeds and service on 9/11, launched a TV campaign leading up to the 14th anniversary that focuses on the children born on Sept. 11, 2001. More than 13,000 babies were born that day. A 60-second spot presents one such girl, named Hillary O'Neill, whose classmates lost parents or family members on 9/11. Despite being born on such a tragic day, Hillary is brimming with positivity, describing how much the world has grown since that tragic day as viewers see the marks in a doorjamb as Hillary herself …

The "science" is in: dogs can't read labels, so it's up to their owners to and feed them Castor & Pollux Natural Petworks. In an ad breaking September 1, we see an adorable pooch failing every reading test thrown his way. If he followed any commands onscreen, the dog would be rewarded with treats. A researcher with a clipboard waits patiently behind the dog, expecting the unexpected. "They can't read ingredients. You can," closes the ad, seen here, and created by TDA_Boulder, the agency's first work for the brand.

Random App of the week: This app isn't available just yet, but it's something most of us could use. Naked Europe partnered with LimitEar to launch www.hearangel.com, a website promoting the upcoming HearAngel app that will go into development later this year. HearAngel will monitor how someone listens to music and other audio, alerting them when they're close to overexposure and potential hearing damage. The website explains how the app works, and includes an audio player that simulates the effects of permanent hearing damage. Users can also sign up on the website to be kept …

Did I just get emotional watching a surfing video? Yes, I did. Reef, a line of surfing equipment and apparel, launched a beautiful campaign highlighting things that are more important than winning a sports competition. The two-minute video introduces viewers to Nicolas Gallegos, a man who is unable to surf because an accident left him paralyzed. We also meet Martin Passeri, an Argentinian surfer who understands the important things in life. During the Argentine Surf Championship, Passeri, favored to win, did something unexpected: He took the waves with Gallegos on his back, enabling Gallegos to live …

Dell launched a BtoB campaign to raise awareness of its enterprise capabilities. "Future Ready" illustrates the future of business and technology to a target audience of C-suite execs and IT decision-makers. The debut ad, "Beat Again," is set in the distant future and shows tech's role in finding a new heart for a young girl. The girl's genetic makeup was stored in the cloud; using predictive analytics software, a match was found. The heart and the young girl made their way to the hospital, and the spot ended with Mom able to place her head on …

LG Electronics dubbed its amusing TV spots promoting its smart TVs "The Science Behind." TVs may be smarter, but content watched on them is a bit more lowbrow. Each of the four ads begins with a serious voiceover explaining the technology inside these fancy, intelligent TVs -- as viewers watch goat videos, turn their TV into a fish tank, watch their cat follow the remote button and fall asleep during a TV show marathon. No rocket science necessary. M&C Saatchi Stockholm created the campaign.

Golfers sing classic Lionel Richie tune. Recycling pirates? Let's launch!

I wonder if "arrrrgh" stands for recycling? To promote Pirate Island at the Columbus Zoo, Ron Foth Advertising launched a 60-second TV spot featuring eco-friendly pirates who do their part in saving the environment. Pirate Island is a new eco-adventure boat ride at the zoo, so it's no surprise that the ad's pirate are more lovers than pillagers. These men recycle treasure maps, use organic cotton for flags, and light lanterns with energy-efficient bulbs. In addition, the pirates propel their "ship" forward by pedaling. "Pirates so green, they even bike to work," closes the ad,