The "science" is in: dogs can't read labels, so it's up to their owners to and feed them Castor & Pollux Natural Petworks
. In an ad breaking September 1, we see an adorable pooch failing every reading test thrown his way. If he followed any commands onscreen, the dog would be rewarded with treats. A researcher with a clipboard waits patiently behind the dog, expecting the unexpected. "They can't read ingredients. You can," closes the ad, seen here
, and created by TDA_Boulder
, the agency's first work for the brand.