LG Electronics dubbed its amusing TV spots promoting its smart TVs "The
Science Behind." TVs may be smarter, but content watched on them is a bit more lowbrow. Each of the four ads begins with a serious voiceover explaining the technology inside these fancy, intelligent
TVs -- as viewers watch
goat videos, turn their
TV into a fish tank, watch their
cat follow the remote button and
fall asleep during a TV show marathon. No rocket
science necessary.
M&C Saatchi Stockholm created the campaign.
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