NEW! California Milk Advisory Board Gets Real

by Amy Corr @MediaPostOTL, August 31, 2015

The California Milk Advisory Board (CMAB) has shifted its campaign focus with "Return to Real," a series of TV spots that launched last week. "Return to Real" places the happy talking cows on the back burner, replaced by a focus on wholesome food and the farmers who produce it. Each ad begins with a seductive highlight on a delicious food and ends with a focus on California dairy farmers and their cows. There's an ad featuring ooey, gooey grilled cheese, a buttered baked potato, a smoothie. and homemade pizza. Deutsch LA created the campaign.

ad campaign, creative, food, tv

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