• Out to Launch!
    Out To Launch is back again for your weekly dose of the website and ad campaign launches you've come to expect. This week we travel to Puerto Rico, drink a little whiskey, and... try on some panty hose? It's all here, in Out To Launch. The Puerto Rico Tourism Company launched "You're Not Dreaming, You're in Puerto Rico," the first new image and advertising campaign for Puerto Rico in more than three years. Unveiled during an event at the Cuartel de Ballaja in Old San Juan, the $15 million campaign highlights the qualities of the ...
  • Out to Launch!
    It's time for your weekly dose of launches. This week Out To Launch is brought to you by the letter "V," as it includes everything from video games, to Volvo, to vicious dogs. Enjoy! Taco Bell has unveiled details of its promotional partnership with Microsoft to launch the Xbox video game system which includes an extensive national sweepstakes program that awards more than 6,700 consumers across the country with an Xbox system. Taco Bell is supporting the promotion with primetime network television, radio, print and online advertising. Taco Bell will also ...
  • Out to Launch!
    We're a separate newsletter now! That's right, from now on you'll be receiving Out To Launch in your mailbox every Thursday afternoon, full of the past week's ad campaign, website and promotional launches, as well as sneak peaks into the weeks ahead. This week's installment includes everything from homerun kings, to famous ogres, to Homer Simpson's breakfast. Time to launch! Reebok will leverage the popularity of the CBS hit series "Survivor," the top-rated television program among women in the U.S., and some of the world's most dynamic and aspirational women to ...